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About the Role

Orchestra is seeking a Head of Agency Marketing to define and lead the company's external brand presence during its next growth phase. This role involves setting brand and communications strategy, managing budget and team, and overseeing PR, partnerships, events, thought leadership, and activations.

Responsibilities

Own and set Orchestra's external communications vision and strategy across media, conferences, awards, and cultural platforms.
Translate the external communications vision into a resourced, executable plan.
Build and manage the budget for the brand and communications function.
Make investment tradeoffs across earned media, activations, and events.
Elevate the profile of senior leadership by securing speaking slots, press, and thought leadership opportunities.
Own major moments end-to-end, from strategic concept through activation, budget, and execution.
Build relationships across top-tier outlets and emerging media platforms.
Monitor emerging writers, outlets, and media tactics to ensure strategy stays ahead of media trends.
Set the editorial and narrative standard for Orchestra's stories.
Draft and distribute press releases and schedule interviews as needed.
Align external brand positioning with internal communications for clarity and consistency.
Establish clear KPIs and a data-informed feedback loop to refine strategy and prove impact.
Build, lead, and mentor a cross-functional team, including internal communications, content, lifecycle, and paid media.
Create pathways for new voices and emerging writers through collaborations and activations.
Oversee brand management, product marketing, content development, and cross-channel campaigns.
Ensure consistency in messaging across all channels, including earned media.

Requirements

A strategist's ability to set vision and a builder's ability to stand up the function, team, and processes to deliver on it.
Executive-level PR / communications leadership experience with a bias toward action.
A track record of getting brands into the right rooms, conversations, and publications.
Experience concepting, budgeting, and executing events or activations that break through.
Sharp instincts for storytelling and media, paired with the judgment to prioritize resources against them.
Equal comfort setting strategic direction and executing hands-on when needed.
Progressive leadership experience building, managing, and growing teams.
Demonstrated experience owning a function's strategy, budget, and team, not just executing against someone else's plan.
Proven ability to develop and lead external communications strategies that drive meaningful visibility across both top-tier and emerging media outlets.
Strong, existing relationships with journalists, editors, and/or creators.
Demonstrated success securing high-impact press, speaking engagements, and thought leadership opportunities for senior executives or brands.
Experience concepting, budgeting, and executing brand activations, events, or cultural moments that extend beyond traditional media and create real audience engagement.
Exceptional writing and storytelling skills, with the ability to craft compelling narratives, press materials, and executive communications.
Strong editorial judgment and instinct for what makes a story timely, relevant, and culturally resonant.
Ability to operate as both strategist and executor, setting direction while also rolling up sleeves to pitch, write, and deliver.
Data-driven approach to managing marketing and communications initiatives, with clear command of budget and resource allocation.
Extremely strong interpersonal, written communication, and organizational skills.

Skills

Public relations
Marketing
Communications
Brand storytelling
Agency leadership
In-house leadership
External communications strategy
Media relations
Journalist engagement
Editor engagement
Creator engagement
Brand activations
Event execution
Cultural moments
Audience engagement
Narrative crafting
Press material creation
Executive communications
Editorial judgment
Budget management
Resource allocation
Interpersonal skills
Written communication
Organizational skills

Location

New York, NY

Work Type

Hybrid
In-office 3 days per week

Experience Level

15+ years of experience in public relations, marketing, communications, or brand storytelling

Salary/Compensations

$200,000 - $250,000 plus bonus

About the Company

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world.
The company integrates people, platforms, and stories that stick to help clients build lasting influence.
Orchestra offers programs that span from the highest level strategic business counsel through to tactical execution.
Orchestra brings together 700+ people with experience across nonprofit and philanthropy, consumer and lifestyle, technology, real estate, sports, travel, hospitality, and more.
Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.
Orchestra is the first communications company built for today’s media landscape.
Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
It also launched Brightmode, a talent acquisition firm for communication professionals.

Equal Opportunity

People of all backgrounds and abilities are strongly encouraged to apply.
Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences.
Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
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