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About the Role

Relay's performance marketing team operates one of the most analytically sophisticated paid programs in the SMB fintech space, managing a significant budget across multiple channels. The mission is to maximize the effectiveness of every marketing dollar, build robust measurement infrastructure, and grow a high-performing team.

Responsibilities

Own the full paid media portfolio, including strategy, budget allocation, and performance targets.
Directly manage and develop a team of performance marketers, including hiring and performance management.
Lead TV and CTV strategy, partnering with Brand and Creative on messaging and measurement.
Drive paid search and paid social programs through continuous experimentation.
Own the affiliate program end-to-end, including partner recruitment and performance management.
Collaborate with the data team to build and maintain measurement infrastructure across paid channels.
Manage paid media budget modeling, pacing, and forecasting.

Requirements

8+ years in performance marketing or paid media.
At least 2 years of experience managing a team.
Experience in a high-growth SaaS, fintech, or subscription business.
Proven experience managing a multi-million dollar monthly paid media budget.
Expertise in attribution, including designing incrementality tests or media mix models.
Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate.
Experience driving acquisition into both PLG and sales-assisted funnels.
Strong communication skills, with the ability to translate channel data into business narratives.
Proficiency in SQL and AI for analysis, creative iteration, reporting, and audience research.
Experience in a regulated industry (fintech, healthcare, insurance) is a plus.
Experience marketing to small business owners or self-employed professionals is a plus.
Experience with direct mail as an acquisition channel is a plus.
A public point of view on performance marketing, attribution, or media strategy is a plus.
All offers of employment are conditional upon a successful background check and employment verification.

Skills

Performance Marketing
Paid Media
Team Management
Paid Search
Paid Social
CTV
Affiliate Marketing
Direct Mail
Attribution Modeling
Media Mix Modeling
Incrementality Testing
Budget Management
Forecasting
SQL
AI

Location

Remote

Work Type

Full-time

Experience Level

8+ years in performance marketing or paid media
2+ years managing a team

Salary/Compensations

$243,000 USD to $297,000 USD
Typical starting salary for fully ready candidates: $270,000 USD

Benefits

Perks and benefits information available on Candidate Hub.

About the Company

Relay is a digital banking platform that provides self-made business owners with the tools and knowledge to manage their finances effectively.
The company aims to bring clarity, confidence, and control to every dollar earned, helping owners turn hard work into lasting success.
Relay replaces financial guesswork with real visibility, transforming cash flow from a stressor into a clear signal for running stronger businesses.

Equal Opportunity

We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.