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About the Role

This individual contributor role supports the execution of commercialization initiatives for new and enhanced payor-focused products and capabilities. You will partner across various teams to translate commercialization strategy into coordinated launch plans, market-facing requirements, seller and buyer support, and adoption activities. The role is accountable for driving progress to ensure products are clearly positioned, supported by evidence, ready for market introduction, and actively managed through adoption, renewal, and expansion.

Responsibilities

Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
Partner with product owners and commercialization leadership to translate portfolio strategy, product direction, and target market priorities into coordinated go-to-market plans and execution activities.
Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow-up actions across assigned products or initiatives.
Support development of product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
Serve as an execution partner to Marketing and Sales Enablement by clarifying product needs, strategic priorities, audience requirements, evidence, deliverables, and timing.
Partner with Analytics, Actuarial, Finance, and product teams to identify credible proof points, value measures, baselines, evidence limitations, and reporting requirements.
Help translate product analytics into clear, accurate, and audience-relevant value stories for payors, consultants, brokers, sellers, and account teams.
Support launch and adoption dashboards that connect readiness, demand, pipeline, conversion, implementation, activation, utilization, value realization, renewal, retention, and expansion signals.
Monitor launch effectiveness, buyer and seller feedback, adoption performance, and product value evidence to identify risks, gaps, and recommended commercialization actions.
Coordinate development of presentations, FAQs, sales resources, implementation materials, proof summaries, and other commercialization assets.
Identify opportunities to improve how products are positioned, introduced, represented across the portfolio, implemented, measured, renewed, and expanded.
Support broader product organization initiatives tied to payor experience, portfolio coherence, launch readiness, commercialization effectiveness, and cross-functional execution.

Requirements

7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or completion of General Management Development Program (GMDP) or any Leadership Development Program with related experience.
Experience supporting healthcare, payor, employee benefits, B2B, or complex enterprise product initiatives.
Ability to translate product and commercialization direction into coordinated plans, strategic briefs, readiness activities, and execution requirements.
Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
Experience using analytics, business cases, performance reporting, or outcome evidence to support value propositions, product positioning, launch decisions, and client-facing narratives.
Strong written and verbal communication skills, including experience developing or coordinating market-facing presentations, seller resources, FAQs, proof summaries, or related materials.
Strong project management, prioritization, organizational, and stakeholder coordination skills.
Ability to operate independently, manage multiple priorities, and drive follow-through without formal authority.
Strong judgment and attention to detail, including the ability to distinguish proven claims from directional evidence and unsupported assumptions.
Ability to synthesize product, market, customer, and performance information into clear recommendations and practical next steps.
A practical, execution-oriented commercialization mindset.
Strong commercial instincts paired with customer-centered and evidence-based thinking.
The ability to connect product capabilities to buyer needs, seller actions, implementation requirements, and measurable adoption.
Comfort working with analytics partners to turn product measures and outcome evidence into credible proof and clear value stories.
Strong coordination and follow-through across multiple teams, launches, and dependencies.
Good judgment in turning strategic direction into organized action while maintaining clear accountability boundaries.
Clear communication, strong attention to detail, and comfort simplifying complex offerings.
Comfort operating independently and influencing partners without direct authority.
A strong appreciation for how positioning, proof, launch readiness, implementation, and ongoing measurement shape product adoption and growth.

Skills

Product commercialization
Go-to-market strategy
Product marketing
Sales enablement
Product strategy
Healthcare consulting
Analytics
Business cases
Performance reporting
Outcome evidence
Value propositions
Product positioning
Launch decisions
Client-facing narratives
Written communication
Verbal communication
Presentations
Seller resources
FAQs
Proof summaries
Project management
Prioritization
Organizational skills
Stakeholder coordination
Independent operation
Managing multiple priorities
Driving follow-through
Judgment
Attention to detail
Synthesizing information
Commercialization mindset
Commercial instincts
Customer-centered thinking
Evidence-based thinking
Simplifying complex offerings

Location

Remote
Hybrid

Work Type

Full-time

Experience Level

Senior Manager

Education Level

Bachelor's degree preferred
Specialized training
Relevant professional qualification

Salary/Compensations

$67,900.00 - $199,144.00

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs

About the Company

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience.
At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do.
Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.

Equal Opportunity

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.