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About the Role
KREWE is seeking a Vice President of Retail to lead its in-person retail business. This role will oversee all aspects of the retail environment, including expansion strategy, development, sales, operations, and guest experience. The objective is to build a scalable team, deliver a best-in-class standard across 20+ locations, and chart the roadmap for future growth, ultimately shaping the long-term retail vision.
Responsibilities
- Serve as an executive leader and culture carrier, fostering a high-performing, accountable, and guest-centric team.
- Build and maintain a high-performing environment of learning, development, and expansive growth to deliver exceptional guest experiences and measurable business results.
- Lead, mentor, and develop retail organization to ensure alignment with KREWE’s brand vision, values, and performance standards.
- Define and own KREWE’s long-term retail roadmap, including market prioritization, site selection, lease negotiations, and retail development execution.
- Analyze market trends, customer insights, and competitive dynamics to inform expansion priorities, location strategy, and ongoing store performance.
- Develop and execute sales and guest experience strategies that align with brand goals and financial targets.
- Partner with internal stakeholders and external partners to deliver successful store openings and expansions.
- Set strategy and oversee P&L management to ensure stores deliver against KPIs, revenue, profitability, and operational excellence.
- Implement programs that drive foot traffic, conversion, ATV and repeat customers to optimize performance.
- Develop and monitor performance dashboards, KPIs, and reports to enable fast, data-driven decisions that improve outcomes across the footprint.
- Drive consistency in operations, compliance, policies, and guest experience across all retail touchpoints.
- Champion and continuously evolve the KREWE Guest Experience to set new standards of service.
- Ensure brand, visual, and experiential standards are consistently upheld across all stores.
- Strengthen community and customer engagement that drive brand loyalty.
- Partner with Marketing, Planning, Operations, and Digital to create a seamless omnichannel experience.
- Collaborate with Finance on budgeting, forecasting, and performance reporting to ensure disciplined, profitable growth.
- Partner with HR to recruit, train, and develop a best-in-class retail organization, reinforcing KREWE’s culture and values.
Requirements
- 12+ years in luxury or specialty retail leadership, with 5+ years in an executive role.
- Proven track record scaling multi-unit, multi-market retail operations with P&L ownership.
- Experience developing and executing retail expansion strategies, including market prioritization, site selection, lease negotiation, and retail development.
- Strong track record of delivering profitable growth while maintaining brand integrity and guest experience excellence.
- Experience with omni-channel environments and integrating physical + digital customer journeys.
- Sharp attention to detail with uncompromising visual and brand standards.
- Strong executive presence with the ability to collaborate cross-functionally and influence at the senior leadership level.
- Experience with independent, design-led brands strongly preferred.
Location
- New Orleans
- New York
Work Type
- Onsite
Experience Level
- Executive
- 12+ years
- 5+ years
Salary/Compensations
- Up to $200,000 annually based on experience and qualifications (New York only)
Benefits
- Competitive wage
- Group health plans: health, vision and dental insurance
- Welfare benefits: life, ad&d, supplemental voluntary coverage
- FSA Plan & HSA Program
- 401(K) Investment Options
- Adoption Assistance, EAP, Commuter Benefits
- Paid Parental Leave
- Quarterly Cultural Spend
- Ongoing Training and Development, an Educational Allowance
- 10 paid holidays and Paid Time Off accrual
- KREWE employee quarterly frame allowance
- Annual bonuses
- Comprehensive benefits package
- Paid time off
- Employee discounts
About the Company
- KREWE is a luxury eyewear brand.
Equal Opportunity
- KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed.
- We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.