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About the Role
The Regional Studio Manager is a leadership role responsible for overseeing performance across multiple studios, including member acquisition, retention, team development, and achievement of sales and operational goals for at least two locations. This role is accountable for hiring, onboarding, coaching, and supervising studio teams while driving consistent execution of brand standards and business objectives. The Regional Studio Manager is responsible for driving revenue growth, improving profitability, and ensuring best-in-class member experience across all assigned studios. This leader establishes clear performance expectations, monitors key business metrics, and actively coaches teams to achieve sales targets and operational excellence. In partnership with the Head Coach, the Regional Studio Manager aligns sales, operations, and fitness execution to ensure consistency and high performance across the market. This role reports directly to the Regional Sales and Operations Manager and leverages strong business acumen and data-driven insights to identify opportunities, solve problems, and deliver results across multiple studios.
Responsibilities
- Lead, coach, and develop Studio Managers and studio teams to consistently deliver brand standards across member experience, sales execution, operations, and financial performance.
- Hold Studio Managers accountable to performance expectations through regular coaching, feedback, and development planning.
- Ensure appropriate staffing across assigned studios through proactive workforce planning, talent deployment, and succession planning.
- Build leadership bench strength by recruiting, selecting, and developing high-quality internal and external talent.
- Support and reinforce training initiatives to ensure consistent onboarding, ongoing development, and operational excellence.
- Partner with Studio Managers, Head Coaches, and the Regional Sales and Operations Manager to develop and execute action plans that drive growth, improve performance, and achieve business objectives.
- Oversee sales performance, utilization, and overall operational execution across all assigned studios to ensure consistent achievement of business goals.
- Drive profitability by increasing membership, maximizing class bookings, and growing ancillary revenue while maintaining disciplined expense and labor management.
- Generate and support lead generation through community outreach, marketing initiatives, and local market engagement strategies.
- Monitor, analyze, and report on studio performance metrics through accurate and timely daily, weekly, and monthly reporting.
- Develop Studio Managers’ financial acumen to strengthen accountability, improve unit-level performance, and drive consistent results.
- Lead execution of sales strategies and local market initiatives to ensure achievement of revenue and membership growth targets.
- Ensure consistent execution of corporate promotions and community marketing efforts to drive brand awareness and studio performance across all locations.
- Champion a consistent, high-quality member experience across all assigned studios in alignment with brand standards.
- Partner with studio teams to promptly address and resolve member inquiries, concerns, and escalations in a professional and effective manner.
- Conduct regular studio visits (1–4 per week per location, as needed) to assess performance, reinforce standards, and provide real-time coaching across service, sales, and facility execution.
- Monitor member feedback, team feedback, and satisfaction trends to ensure timely follow-up and sustained corrective actions that improve overall experience and retention.
- Oversee and ensure consistent execution of studio operations across all assigned locations, including compliance with company policies, procedures, and brand standards.
- Maintain accurate inventory tracking of studio equipment, shipments, supplies, janitorial materials, and retail merchandise, including apparel, heart rate monitors, accessories, and other devices.
- Monitor operational performance and partner with Studio Managers to identify gaps, implement solutions, and improve underperforming locations.
- Support resolution of operational issues, including employee relations matters, HR processes, inventory management, supply chain coordination, and facility maintenance.
- Leverage meetings, reporting tools, and digital communication platforms to drive alignment, communicate priorities, and ensure operational consistency across all studios.
- Ensure cleanliness, upkeep, and functional efficiency of all studio facilities and equipment, including coordination with internal teams and external vendors as needed.
- Directly manages Studio Managers and is responsible for the overall direction, coordination, and performance of assigned studios, including oversight of operations, financial results, and team effectiveness.
Requirements
- Minimum of 2+ years of experience in retail, fitness, hospitality, or direct sales management environments with demonstrated success in lead generation, team leadership, and performance management.
- Prior single-unit management experience required; multi-unit experience strongly preferred, with boutique fitness, health club, gym, or Orangetheory Fitness experience a plus.
- Demonstrated ability to lead and develop teams, drive sales performance, and manage operational and financial results in a fast-paced environment.
- Passion for health, fitness, and delivering exceptional member experience.
- Ability to work with highly sensitive information in a confidential manner.
- Gets the most out of limited resources while achieving quality results.
- Responds to changes and others’ ideas comfortably. Ability to exercise tact and judgement in working with a broad variety of people.
- Approaches others assertively, responsibly, and supportively.
- Excellent people skills, with an ability to partner with a dynamic leadership team.
- Demonstrates honesty and strong values through consistent action.
- Focuses on a high level of energy for the business and manages stress effectively.
- A motivational leader who energizes individuals, encouraging innovative strategies for approaching work.
- The ability to truly understand what everyone on the team needs to thrive and feel fulfilled.
- Effective leadership skills that include inspiring and mentoring a team.
- Ability to respond effectively to the most sensitive inquiries with empathy.
- Value working in a multicultural environment.
- Ability to manage unexpected challenges with a calm and professional demeanor while maintaining professionalism and a positive service attitude at all times.
- Results orientated and self-motivated.
- Ability to respond effectively to the most sensitive inquiries or complaints.
- Proactive, reliable, and consistent.
- Ability to work under pressure and manage unexpected challenges with a calm and professional demeanor.
- Strong cross-functional collaboration and communication skills.
- Ability to work effectively and collaboratively in a team environment.
- Ability to build relationships provide exceptional service attitude.
- Ability to represent, effectively and professionally, the organization to a wide variety of audiences.
- Sharp listening skills and critical thinker.
- Results driven and possess exceptional problem-solving and research skills.
- Maintains professionalism and a positive service attitude at all times.
- Maintain appropriate professional boundaries.
- Excellent verbal, written, and presentation skills.
Skills
- Member acquisition
- Retention
- Team development
- Sales execution
- Operational execution
- Financial performance management
- Hiring
- Onboarding
- Coaching
- Supervising
- Brand standards execution
- Business objective achievement
- Revenue growth
- Profitability improvement
- Member experience
- Performance expectation setting
- Business metric monitoring
- Sales target achievement
- Operational excellence
- Sales strategy execution
- Local market initiative execution
- Community outreach
- Marketing initiatives
- Local market engagement
- Performance reporting
- Financial acumen development
- Corporate promotion execution
- Community marketing
- Customer service
- Workforce planning
- Talent deployment
- Succession planning
- Inventory management
- Supply chain coordination
- Facility maintenance
- Digital communication
- Cross-functional collaboration
- Problem-solving
- Research
- Listening
Location
- Regional
Work Type
- Full-time
Experience Level
- Mid-level
Education Level
- High school diploma or equivalent required
- Bachelor’s degree in Business, Management, or a related field preferred
About the Company
- AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging.
- We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities.
- We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation.
- AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
- We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate.
- This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
- AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws.
- A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.
Equal Opportunity
- AFG HoldCo is committed to fostering a diverse, equitable, and inclusive workplace where all employees feel valued, respected, and a true sense of belonging.
- We believe that bringing together individuals with different backgrounds, perspectives, and experiences strengthens our teams and drives better outcomes for our employees, members, and communities.
- We are dedicated to maintaining a work environment that is free from discrimination, harassment, and retaliation.
- AFG HoldCo is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.
- We comply with all laws and regulations enforced by the Equal Employment Opportunity Commission (EEOC) and other governing bodies in the locations where we operate.
- This policy applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
- AFG HoldCo is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state and local laws.
- A reasonable accommodation is a modification or adjustment that enables an individual to perform the essential functions of the job without imposing undue hardship on the Company.