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About the Role
Oyster is hiring a content marketing lead to define the company-wide editorial narrative, focusing on the future of work, executive thought leadership, and original research. This role operates as an AI-first functional lead, leveraging AI systems for research, content generation, and quality assurance, rather than managing direct reports. The goal is to set the standard for an AI-native content function with significant scope and impact.
Responsibilities
- Define Oyster’s long-term editorial and category strategy across multiple departments.
- Establish consistent positions, evidence standards, and language across the business.
- Own a multi-year editorial roadmap and a portfolio of flagship research and thought-leadership initiatives.
- Act as the final quality control for voice, accuracy, evidence, and taste in all content.
- Architect and govern reusable AI content systems for research, brand voice, fact-checking, and more.
- Define rules for AI and human collaboration in content creation.
- Establish and implement content standards across Marketing and partner teams.
- Measure and evolve AI content systems based on throughput, cycle time, cost, quality, and business impact.
- Set the operating model for executive publishing and advise leaders on public arguments.
- Develop a proprietary data-driven original research program.
- Mobilize various channels (newsletter, podcast, events, PR, etc.) around shared narratives.
- Connect editorial decisions to company growth, customer trust, and pipeline.
- Build reporting to support executive and team investment decisions.
- Identify emerging market shifts and recommend company responses.
- Set direction for stakeholders, freelancers, agencies, and subject-matter experts without formal authority.
- Create decision rights, operating rhythms, and shared standards for consistent execution.
- Define the long-term roadmap and future organizational shape of the content capability.
Requirements
- 8+ years in content, editorial, or brand journalism, with senior ownership of a brand narrative or thought leadership program at a B2B technology company.
- Demonstrated success in setting a company or category narrative that influenced decisions and gained external authority.
- A portfolio of work that achieved recognition through citations, quotations, debate, or organic sharing.
- A demonstrated AI-first practice beyond drafting, including system design, evaluation, QA, governance, and adoption.
- Exceptional English-language editorial judgment, writing, editing, sourcing, and voice control.
- Ability to translate proprietary data and complex research into clear, defensible arguments with business relevance.
- Experience making high-leverage trade-offs and setting direction across executives and multiple functions without formal authority.
- Proven ability to build scalable mechanisms, operating standards, and roadmaps that enable others.
- Genuine motivation to operate as a high-autonomy individual contributor with no direct reports and company-critical scope.
- Reliable home internet connection.
- Fluency in both written and spoken English.
Skills
- Content Marketing
- Editorial Strategy
- Brand Journalism
- Thought Leadership
- AI Systems Design
- AI Governance
- Content Quality Assurance
- Executive Communication
- Data Analysis
- Market Trend Analysis
- Stakeholder Management
- Cross-functional Collaboration
- Roadmap Development
- AI Search Visibility Optimization
- Multimedia Production (Video, Podcast, Design)
- Newsroom Management
- Original Research Program Development
Location
- Remote (AMER or EMEA regions)
Work Type
- Fully Remote
- Work from Home
Experience Level
- Senior
- 8+ years
Benefits
- 40 days paid time off per year (including holidays and vacation)
- Mental health support via Plumm
- Monthly wellbeing allowance
- Flexible parental leave (minimum three months paid)
- WFH stipend for laptop and home office equipment
About the Company
- Oyster is building a global employment platform that enables companies to hire, pay, and care for employees anywhere in the world.
- Ranked #10 of 250 on TIME and Statista's 2026 list of America's Top WorkTech Companies.
- Named one of America's Greatest Startup Workplaces 2026 by Newsweek.
- A G2 Spring 2026 Leader across Employer of Record, Global Employment, Multi-country Payroll, and HR Compliance.
- The only B Corp-certified global employment platform, independently verified since 2023.
- Operates with a high-performing, distributed culture across 60+ countries since 2020.
- Mission: To create a more equal world of work.
- Embraces asynchronous, collaborative work and shares operations publicly.
Equal Opportunity
- Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment.
- Encourages applications even if not every criterion is met.
- Committed to a trust-based, thriving environment.