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About the Role

The Sr. Sales Strategy Manager translates Canadian business priorities into clear commercial strategies and actionable plans, connecting Sales with key cross-functional partners to drive execution. This role owns assigned channels and commercial priorities from strategy through execution.

Responsibilities

Demonstrates and upholds Riverside’s Core Values.
Builds 3-year strategies for assigned areas of the Canadian business with the Director and translates them into annual commercial priorities and plans.
Develops channel and go-to-market strategies that support business objectives across merchandising, innovation, distribution and other commercial growth priorities.
Evaluates business and customer plans to identify gaps, risks and opportunities, partnering with Sales and cross-functional teams to drive profitable growth.
Leads development, communication and coordination of Annual Planning materials.
Leads strategic commercial initiatives and projects for assigned areas of the business.
Leads commercialization of customer-specific initiatives and supports national innovation commercialization with Marketing.
Leads development of customer-ready selling stories, materials and tools for innovation and key seasonal initiatives.
Partners cross-functionally to develop and challenge volume assumptions, assess commercial readiness and evaluate performance against objectives.
Partners with Sales, Demand Planning, Supply Planning and Operations to optimize forecasting, volume planning, inventory and business execution.
Leads and consults on complex business issues and opportunities, including capacity, allocation and other commercial risks.
Identifies risks and opportunities and drives cross-functional recommendations and actions to improve business performance.
Leads continuous improvement of commercial processes, tools and ways of working.
Provides coaching and guidance to team members to support key business priorities.
Keeps the work atmosphere FUN by keeping it light and welcoming.
Other responsibilities as assigned.

Requirements

Post-secondary education in a related field or equivalent education and experience.
6+ years of related work experience, preferably in a CPG / Retail environment.
Category Management, Key Account Management, Sales Planning and/or related experience preferred.

Skills

Strong commercial acumen with the ability to connect business strategy, customer needs and financial impact.
Sound strategic thinking with the ability to translate direction into clear, executable plans.
Demonstrated ability to solve complex business problems using data, judgment and cross-functional input.
Strong communication, presentation and storytelling skills, with the ability to turn complex information into clear, customer-ready materials.
Ability to influence and lead cross-functionally without direct authority.
Strong planning and project management skills with the ability to manage multiple priorities and changing business needs.
Ability to work independently, demonstrate sound judgment and coach more junior team members.
Proficiency using AI tools to improve the quality, speed and effectiveness of analysis, problem-solving, communication and day-to-day work.
Business Insight: Connects the dots across strategy, customer needs, functional inputs and business performance to see the holistic picture and make sound commercial recommendations.
Manages Ambiguity: Operates effectively in ambiguity and a fast-paced environment, adapting quickly as priorities and business needs evolve.
Drives Results: Pivots effectively between setting direction and rolling up their sleeves to move work forward and deliver results.
Collaborates: Builds alignment and works effectively across Sales and cross-functional partners to achieve shared business objectives.
Resourcefulness: Navigates complex business challenges, identifies practical paths forward and mobilizes the right people, information and resources to solve problems.
Ensures Accountability: Takes ownership of commitments, follows through and creates clarity on actions and outcomes.
Builds Networks: Builds strong relationships across Sales and internal functions and customizes approach to engage different stakeholders effectively.
Resilience: Maintains effectiveness and focus through changing priorities, setbacks and the demands of a fast-paced environment.

Location

Canada

Work Type

Full-time

Experience Level

6+ years of related work experience

Education Level

Post-secondary education in a related field or equivalent education and experience

Salary/Compensations

$125,000—$140,000 CAD

Benefits

RRSP matching or 401k matching
Eligibility to participate in Riverside's Profit Sharing Plan
Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
An open concept work environment that embodies our Values

About the Company

Riverside Natural Foods Ltd. is a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it.
As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO.
We value teamwork, humility, respect, ownership, adaptability, grit, and fun.
We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights.
At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours.
We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough.
But that’s what makes the journey worthwhile.
So, lace up your boots and let’s tackle the climb together.
You can learn more about us at www.riversidenaturalfoods.com.

Equal Opportunity

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone.
If you have a disability and require accommodation in the interview process, please let us know when you apply.
We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.
As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications.
These tools do not make final hiring decisions.
All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.