Senior Manager, Sales Strategy & Planning, Retail & Foodservice at HelloFresh | NY, US | Rezi

Senior Manager, Sales Strategy & Planning, Retail & Foodservice at HelloFresh

Senior Manager, Sales Strategy & Planning, Retail & Foodservice

HelloFresh · NY, US

1 weeks ago

Senior Manager, Sales Strategy & Planning, Retail & Foodservice

HelloFresh · NY, US

9 days ago
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About the Role

Factor is seeking a Sr. Manager, Sales Strategy & Planning, Retail & Foodservice to build the commercial operating system for its expansion into retail and foodservice. This high-impact role requires an analytical, structured, and commercially curious individual to own forecasting, sales planning, trade management, pricing, reporting, and new item launches.

Responsibilities

  • Own the master commercial forecast by customer, SKU, and week, consolidating inputs and partnering with Supply Chain on S&OP, forecast assumptions, promotional lifts, new item launch curves, and key customer and channel scenarios.
  • Build and maintain the master trade calendar across retail and foodservice accounts, integrating promotional activity with retail / shopper marketing, account milestones, and commercial planning cycles.
  • Track trade spend against budget, build promotional ROI models, and run post-event analysis to establish trade guardrails, margin visibility, and revenue management discipline.
  • Own customer pricing files, price lists, and cost-change workflows; govern account data and prepare materials for pricing committee decisions.
  • Build weekly and monthly commercial dashboards covering shipments, forecast, sell-through, trade, pricing, distribution, new item performance, and key account risks.
  • Own the data behind category reviews and customer meetings, including scorecards, velocity and distribution readouts, and appendices, translating analytics into commercial recommendations.
  • Serve as the commercial gatekeeper for new item commercialization, owning launch timelines, commercialization one-pagers, retailer submission readiness, and first 26-week launch scorecards.
  • Partner closely with Sales & BD, Foodservice, Retail / Shopper Marketing, Supply Chain, Finance, and Operations to synchronize customer meetings, trade plans, marketing activity, launches, and account calendars.
  • Document core commercial processes and build repeatable SOPs for forecasting, pricing, item setup, reporting, and account planning.

Requirements

  • 6+ years in sales strategy, sales planning, commercial strategy, trade marketing, revenue growth management, category management, consulting, or CPG analytics.
  • Experience building and owning a commercial forecast, trade calendar, pricing file, or planning process end-to-end.
  • Strong Excel / Google Sheets modeling skills; experience with dashboards, BI tools, or SQL is a plus.
  • Experience with retail sales data, syndicated data (e.g. Circana, NielsenIQ), retailer portals, or category management is strongly preferred.
  • Exposure to CPG, retail, grocery, food, beverage, or fresh / refrigerated categories is a plus.
  • Experience partnering with sales, finance, supply chain, and marketing on commercial planning or launch execution.
  • Strong written and verbal communication, with comfort preparing leadership-ready materials.
  • BA/BS or equivalent experience; MBA a plus.

Skills

  • Analytical self-sufficiency
  • Process building
  • Commercial mindset
  • Organization and detail-orientation
  • Collaboration
  • Structured communication
  • Proactiveness and ownership
  • Adaptability in a fast-moving build environment
  • Excel / Google Sheets modeling
  • Dashboarding
  • BI tools
  • SQL
  • Retail sales data analysis
  • Syndicated data analysis
  • Retailer portal navigation
  • Category management
  • CPG industry knowledge
  • Retail industry knowledge
  • Grocery industry knowledge
  • Food industry knowledge
  • Beverage industry knowledge
  • Fresh / refrigerated categories knowledge
  • Commercial planning
  • Launch execution
  • Written communication
  • Verbal communication
  • Leadership material preparation

Location

  • New York

Work Type

  • Full-time

Experience Level

  • Senior Manager
  • 6+ years

Education Level

  • BA/BS or equivalent experience
  • MBA a plus

Salary/Compensations

  • $147,000—$170,000 USD

Benefits

  • 401k with company match that vest immediately upon participation
  • Company equity plan based on role
  • Generous PTO, including sabbatical
  • Parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education (upon 2 years of service)
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
  • Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

About the Company

  • Factor is building the next growth platform in fresh prepared meals.
  • We’ve already built one of the leading DTC meal brands in North America, and now we’re extending that strength into retail and foodservice, where customers are increasingly looking for better, fresher, more convenient meals.
  • We believe this is a category ready for real disruption, and early signals show that Factor’s product, brand, and customer promise are resonating.

Equal Opportunity

  • This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.