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About the Role
Campus is building its marketing function to attract, select, and enroll more students. This role focuses on organic search and paid digital marketing, managing SEO and AEO strategy and execution, and supporting paid campaigns on Meta and Google.
Responsibilities
- Manage and optimize paid campaigns for select programs on Meta and Google Ads.
- Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams.
- Contribute to CVR goals by identifying opportunities across the paid funnel.
- Pull and interpret campaign performance data, surfacing insights clearly and quickly.
- Own organic search strategy and execution, including keyword research, content planning, technical SEO priorities, and on-page optimization.
- Create content such as blog posts, organic landing pages, and program pages.
- Coordinate content creation from Campus faculty, staff, and students.
- Build and manage SEO and AEO reporting in SEMrush, translating data into clear business decisions.
- Work closely with product and engineering to brief and prioritize technical SEO improvements.
- Drive link building through outreach and authentic content placement.
- Stay current on AEO best practices and structure content accordingly.
Requirements
- Hands-on experience with Meta Ads and Google Ads campaign management.
- 3+ years of SEO experience in a fast-paced/startup environment, with at least one year in a strategic capacity.
- Strong working knowledge of GA4 and Google Search Console, including tracking setup, report building, and data interpretation.
- Experience with SEMrush or a comparable SEO platform.
- Strong writing skills for creating clear, on-brand content.
- Experience in a consumer-facing, enrollment-driven, or SaaS environment (strong plus).
- Familiarity with AEO and structured content for AI search visibility (strong plus).
- Experience coordinating content contributors across a team or organization (strong plus).
Skills
- Meta Ads
- Google Ads
- SEO
- AEO
- Keyword Research
- Content Planning
- Technical SEO
- On-page Optimization
- GA4
- Google Search Console
- SEMrush
- Content Creation
- Link Building
- Paid Media Management
- Data Analysis
- AI Tools
Location
- Tribeca, NY
Work Type
- Hybrid
Experience Level
- 3+ years of SEO experience
- 1+ year in a strategic SEO capacity
Salary/Compensations
- $120,000 - $125,000
Benefits
- Base salary + equity grant
- Medical, dental, and vision insurance
- 401(k) match
- Fertility benefits via Carrot
- Flexible Time Away + paid holidays
- In-office lunches (NY Office)
- Social events
- Dog friendly office
About the Company
- Campus is building the marketing function that helps more students find us, choose us, and enroll.