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About the Role
Grey Health is seeking a highly motivated and experienced VP, New Business to lead and drive strategic pitch processes for large, complex healthcare opportunities. This key role will be highly visible at the most senior levels of Grey Health and will require collaborative leadership across highly specialized, cross-disciplinary teams. Reporting to the Chief Growth Officer, this role will be responsible for leading and supporting purposeful growth across our teams in North America.
Responsibilities
- Lead mid-to-large new business pitches as a strategic architect, facilitating the entire pitch process from opportunity qualification through proposal development and pitch delivery.
- Guide integrated teams in crafting compelling strategies and narratives that balance breakthrough, culture-shifting creativity with medical/scientific accuracy and regulatory compliance.
- Foster a culture of creative ambition, championing bold and winning creative concepts that go beyond the RFP by showcasing a creative vision that challenges standard healthcare communications conventions.
- Partner closely with scientific, medical, strategy, and creative leads to ensure clinical data and complex disease-state landscapes are translated into compelling, human-centric creative narratives.
- Lead discussions with pitch teams on "what will win this" and "how do we make this even better?," ensuring recommendations address specific commercial challenges and tell a compelling story for prospective clients.
- Ensure the pitch team has relevant brand, clinical, regulatory, and competitive background, providing strategic and effective feedback throughout the process.
- Help build relationships with C-suite, commercial leads, and pharmaceutical procurement teams, and develop/own relationships with key health-specific pitch consultants.
- Serve as a partner and collaborator with sister agencies in Ogilvy Health Group and WPP partners, providing leadership and support to drive network and integrated pitches.
- Work with Project Management and Finance on the best financial and staffing model approach (SOWs, FTE allocations, and rate cards specific to health/pharma), understanding internal resource costs and aligning growth goals to investment and expected ROI.
- Ensure all deliverables meet high standards for scientific content accuracy and design/creative execution.
- Acquire and maintain thorough knowledge of major pharma, biotech and consumer health care trends, therapeutic categories, digital health innovation, and market access/payer dynamics to educate agency leadership on market developments.
- Manage and nurture talent on the New Business team, creating an inclusive environment supporting equity and professional growth, setting clear goals, and leading through core values.
Requirements
- 10+ years’ experience in a Business Development or senior Client Services/Account Leadership role within recognized healthcare, pharmaceutical, or wellness marketing agencies.
- Deep understanding of the pharmaceutical commercialization process, including what drives Pharma CMO, Brand Director, and Procurement decisions across Professional (HCP), Patient (DTC), and Payer/Market Access audiences.
- Solid understanding of FDA, OPDP, and global regulatory environments, with an appreciation for how to push creative boundaries safely and strategically within highly regulated parameters.
- Exceptional oral and written communication skills with a proven ability to deliver professional, highly persuasive, and scientifically sound presentations.
- Demonstrated talent for abstract thinking, spotting health and wellness trends, an innate curiosity about human behavior/patient journeys, and a nuanced understanding of outstanding creative work.
- Strong leadership, long-range strategic planning, budget management, and operational/time-management skills.
- Excited by the opportunity to identify challenges, diagnose them and provide solutions.
- Ready and able to embrace change.
- Motivated by collective success, with a competitive spirit and strong desire to win.
- Always there for your teammates and reliable.
- Putting together pieces in new ways to create new approaches that inspire teams and keep new business work fresh.
- Acting on ideas to make things happen and get stuff done.
- Focused on the greater good with generosity as a core value.
Skills
- Business Development
- Client Services
- Account Leadership
- Healthcare Marketing
- Pharmaceutical Marketing
- Wellness Marketing
- Strategic Planning
- Creative Ambition
- Scientific Integration
- Creative Integration
- Communication
- Presentation Skills
- Analytical Thinking
- Trend Spotting
- Human Behavior Understanding
- Budget Management
- Time Management
- Talent Management
- Regulatory Familiarity
Location
- North America
Work Type
- Hybrid
Experience Level
- 10+ years
Salary/Compensations
- $100,000—$230,000 USD
Benefits
- Competitive benefits package
About the Company
- Grey’s mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world’s most influential brands and companies.
- Grey Health is the culmination of the rich legacies of two powerhouse brands — Grey and TANK.
- With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market.
- Grey and TANK, while maintaining their distinct brands, leverage shared resources and strategic direction for global growth.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Equal Opportunity
- GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- At Grey we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous, and therefore effective in the world.
- Where every person is valued for distinctive skills, experiences, and perspectives.
- It is supported by committed leadership, studio values, behaviors, policies, and procedures that promote a culture where everyone’s difference is valued.