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About the Role
Own the performance measurement and analytics strategy across paid and organic media. Define metrics, design tests, and translate results into actionable recommendations.
Responsibilities
- Define the performance measurement framework across paid and organic, including KPI definitions, success metrics, and measurement standards.
- Generate insights and strategic recommendations by translating performance data into clear narratives.
- Design and evaluate tests across channels, audiences, creative, landing pages, and investment strategy.
- Improve attribution across touchpoints.
- Define reporting requirements and partner with Marketing Technology to enhance reporting capabilities, data availability, and user experience within LOCALACT.
- Act as a subject matter expert on analytics, measurement, and attribution for Paid Media, Organic, Account Services, and Marketing Technology teams.
Requirements
- Marketing analytics and performance measurement experience.
- Strong grasp of paid media, SEO, attribution, and measurement.
- Ability to transform complex datasets into simple business recommendations.
- Understanding that this role defines metrics and provides recommendations, rather than solely producing reports.
- Desire to influence decisions through data and build cross-functional partnerships.
Skills
- Performance Measurement
- Analytics Strategy
- Paid Media
- Organic Media
- SEO
- Attribution
- Data Analysis
- Strategic Recommendations
- Cross-functional Partnership
Location
- Denver, Colorado
- Remote
Work Type
- Remote
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $102,000 to $127,000
Benefits
- Annual company bonus
- Medical cover
- Dental cover
- Vision cover
- 401(k) with company match
- Wellbeing stipends
- Paid time off
- Support for remote working
About the Company
- Location3 specializes in marketing for brands that grow through local operators, requiring marketing efforts to succeed in numerous local markets simultaneously.
- The company has 25 years of experience addressing this complex marketing challenge.
- They have developed LOCALACT, a platform used by local owners to manage their marketing initiatives.