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About the Role
Lead the consolidated corporate partnerships function across Sonnet and Petline brands, overseeing distribution partnerships, driving growth, operational efficiency, and long-term partner value. This role requires cross-functional leadership, strategic recommendations, financial performance oversight, and partner retention across a diverse portfolio.
Responsibilities
- Lead and manage the corporate accounts team across both direct-to-consumer brands in our Direct Channel – Sonnet & Petline.
- Active Strategic management of a combined 40+ corporate partnerships.
- Launch new distribution partnerships with consistency and measurable impact.
- Collaborate closely with Marketing, Operations, and other internal teams to enable successful partner onboarding and activation.
- Maximize the value extracted from each partnership through strategic engagement and performance tracking.
- Develop and execute retention strategies for high-potential partners.
- Make recommendations on partner growth, transformation, or exit strategies.
- Own and interpret the P&L for each partnership.
- Ensure financial performance aligns with original business cases and investment expectations.
- Monitor ROI and provide insights to senior leadership on partnership profitability.
- Identify internal enablers and blockers to partner success.
- Recommend operational or structural changes to support long-term growth.
- Foster a culture of collaboration across departments to support partnership success.
Requirements
- 10+ years of experience in strategic partnership management, business development, or corporate account leadership.
- Proven track record of managing complex partnerships and driving measurable outcomes.
- Strong financial acumen with experience interpreting P&L statements.
- Exceptional communication and stakeholder management skills.
- Experience working cross-functionally with marketing, operations, and executive leadership.
- Insurance or financial services experience is an asset.
- Successful clearance of background checks (including criminal checks and leadership references).
Skills
- Strategic partnership management
- Business development
- Corporate account leadership
- Financial acumen
- P&L interpretation
- Communication
- Stakeholder management
- Cross-functional collaboration
Location
- Canada
Work Type
- Hybrid
Experience Level
- Senior Manager
- 10+ years
Salary/Compensations
- $106,500 - $156,500
Benefits
- Hybrid work schedule
- Company share ownership program
- Incentive Program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
About the Company
- Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.
- Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers.
- We embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
- We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.
- Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Equal Opportunity
- We’re actively seeking diverse backgrounds and perspectives to help us make insurance better.
- At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.
- Our inclusive work environment welcomes diversity and supports accessibility.
- As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.