Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Product Marketing Manager role.

Rezi rewrites your resume against CallRail's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Product Marketing Manager posting at CallRail — free, in seconds.

About the Role

CallRail is seeking a curious, strategic, and results-focused Product Marketing Manager to develop and execute go-to-market strategies for AI-powered products within our SaaS lead tracking, engagement, and insights platform. This is a high-impact role for someone comfortable navigating shifting priorities, moving quickly from strategy to execution, and excited to help businesses adopt and get value from AI. You will be a key member of the CallRail marketing team, partnering cross-functionally across sales, product management, and marketing. Success requires a deep understanding of your ideal customer, strong instincts for storytelling and differentiation, and a bias toward action and measurement. You will own performance for your supported areas, using customer insights, market trends, and data to identify opportunities and improve results. You are expected to bring forward ideas, insights, and recommendations that push the organization toward better decisions for our customers and our business. The right candidate will be able to cut through complexity, distill what matters most, and turn a high velocity of new capabilities into simple, intuitive stories that help customers and sales understand the value and ultimately drive acquisition and adoption. Continuous adoption of AI technologies is essential to this role, expecting you to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

Responsibilities

Own positioning and messaging for CallRail products, grounded in buyer, market, and competitive landscape understanding.
Track portfolio performance using acquisition, adoption, conversion, and churn data to identify opportunities and recommend actions.
Contribute to pricing and packaging strategies that drive acquisition, product usage, and revenue growth.
Stay current on AI adoption, buyer trends, and competitive landscape, surfacing insights for product and go-to-market decisions.
Partner with Product to translate complex capabilities into simple, compelling narratives connecting features to customer value.
Analyze customer, product, and sales data to uncover patterns, define segments, size opportunities, and shape go-to-market strategies.
Act as the voice of the customer by collecting and synthesizing research, feedback, and product usage to uncover needs and shape strategy.
Partner across Marketing and Sales to develop and test messaging, promotions, segmentation, verticalization, and go-to-market strategies.
Enable Sales and Support with messaging, training, and tools to clearly communicate customer value.
Lead go-to-market launches for new products and capabilities, coordinating cross-functional teams from planning through execution.
Develop and maintain competitive intelligence to identify market gaps, competitive threats, and differentiation opportunities.
Leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

Requirements

Bachelor’s degree and 4+ years of experience in strategic marketing or product marketing, ideally within MarTech, AI, or B2B SaaS.
Experience with marketing attribution and SMB audiences is a plus.
Strong experience in market research, positioning, messaging, pricing, and go-to-market strategy.
Track record of leading product and feature launches that drive measurable business results.
Strong strategic thinking, with the ability to cut through complexity, identify what matters most, and turn insights into clear recommendations.
Ability to independently own initiatives from strategy through execution while collaborating closely with cross-functional partners.
Able to move quickly through ambiguity without sacrificing judgment or attention to detail.
Excellent communication and writing skills, with a talent for making complex products and ideas simple and compelling.
Extremely comfortable manipulating and analyzing large datasets, with fluency in Excel/Google Sheets and performance metrics.
Strong analytical mindset, with the ability to turn large datasets into clear insights and strategic recommendations.
Looker experience is a plus.
Strong cross-functional collaboration and influence skills, with the ability to build alignment across Product, Sales, and Marketing.
Strong prioritization skills, with the ability to balance competing priorities and focus on the work that will have the greatest impact.

Skills

Product Marketing
Go-to-Market Strategy
SaaS
AI
MarTech
B2B
Marketing Attribution
Market Research
Positioning
Messaging
Pricing
Data Analysis
Excel
Google Sheets
Looker
Cross-functional Collaboration
Prioritization

Location

Atlanta

Work Type

Hybrid

Experience Level

4+ years

Education Level

Bachelor's degree

Benefits

Healthcare (one option covered at 100% for employees)
Dental & Vision Coverage
Competitive HSA with company matching
Paid parental leave
Flexible vacation policy
401K options with company dollar-for-dollar match
Employee stock options available from day one
$2,000 annual educational allowance
Catered lunch every Tuesday
MARTA transportation or office parking expenses covered
Employee charitable donation company match, up to $500 annually
Regular company outings and events
$500 office stipend to set up your home office
Designated bike storage

About the Company

CallRail is a SaaS lead tracking, engagement, and insights platform.
CallRail values diverse creative practices and forms of knowledge.

Equal Opportunity

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).