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About the Role

CallRail is seeking a Senior Product Marketing Manager to lead go-to-market strategies for AI-powered products within their SaaS lead tracking, engagement, and insights platform. This role requires comfort with shifting priorities, a blend of strategy and execution, and a passion for shaping AI adoption. You will be a key member of the marketing team, collaborating cross-functionally and owning performance while identifying future opportunities and challenges. The ideal candidate will simplify complex capabilities into compelling narratives that drive customer value, acquisition, and adoption.

Responsibilities

Own positioning and messaging for CallRail’s AI products, acting as the expert on buyers, market, and competition.
Drive results by owning portfolio performance using acquisition, adoption, conversion, and churn data.
Recommend pricing and packaging strategies to boost acquisition, product usage, and revenue.
Proactively identify opportunities and insights by staying ahead of AI adoption, buyer trends, and the competitive landscape.
Partner with Product to translate complex capabilities into simple, compelling narratives connecting features to platform value.
Analyze customer, product, and sales data to uncover patterns, define segments, size opportunities, and recommend go-to-market strategies.
Act as the voice of the customer by synthesizing research, feedback, and product usage to influence strategy.
Partner across Marketing and Sales to test and scale messaging, promotions, segmentation, verticalization, and GTM strategies.
Enable Sales and Support with messaging, training, and tools to communicate customer value.
Lead go-to-market launches for new products and capabilities, aligning cross-functional teams.
Develop and maintain competitive intelligence by analyzing competitor offerings.
Represent CallRail as an external thought leader through speaking engagements, written content, and industry conversations.
Leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

Requirements

BBS/BA and 7+ years of experience in strategic marketing or product marketing, preferably in MarTech, AI, or B2B SaaS.
Experience with marketing attribution and SMB audiences is a plus.
Deep, proven expertise in market research, positioning, messaging, pricing, and go-to-market strategy.
Track record of leading product & feature launches and GTM strategies that drive measurable revenue and adoption.
Strong strategic judgment with the ability to simplify complexity and translate insights into recommendations.
Proven ability to independently lead complex initiatives from strategy through execution.
Ability to operate effectively in a high-velocity, ambiguous environment while maintaining strong judgment and attention to detail.
Exceptional communication and writing skills, with a talent for making complex products and ideas simple and compelling.
Extremely comfortable manipulating and analyzing large datasets, with fluency in Excel/Google Sheets and performance metrics.
Strong analytical mindset, with the ability to turn large data sets into clear insights and strategic recommendations.
Looker experience is a plus.
Strong cross-functional influence, with the ability to challenge assumptions, align teams, and shape decisions.
Strong prioritization and judgment, with the ability to independently balance competing priorities and focus on high-impact work.
Encouraged to apply even if not all requirements are met.

Skills

Product Marketing
Go-to-Market Strategy
AI
SaaS
Market Research
Positioning
Messaging
Pricing Strategy
Data Analysis
Excel
Google Sheets
Communication
Writing
Cross-functional Influence
Prioritization
Judgment
Storytelling
Competitive Intelligence
Sales Enablement
Marketing Attribution
Looker

Location

Atlanta

Work Type

Hybrid

Experience Level

Senior

Education Level

BBS/BA

Benefits

Healthcare (one option covered at 100% for employees)
Dental & Vision Coverage
Competitive HSA with company matching
Paid parental leave
Flexible vacation policy
401K options with company dollar-for-dollar match
Employee stock options available from day one
$2,000 annual educational allowance
Catered lunch every Tuesday
MARTA transportation or office parking expenses covered
Employee charitable donation company match, up to $500 annually
Regular company outings and events
$500 office stipend to set up home office
Designated bike storage

About the Company

CallRail is a SaaS lead tracking, engagement, and insights platform.
Values diverse creative practices and forms of knowledge.
Continuous adoption of AI technologies is essential.

Equal Opportunity

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).