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About the Role
As a digital content specialist at Sonnet, you will collaborate across disciplines including UX, product, marketing, and CRM to craft clear, compelling, and user-centered content. Your role is crucial in guiding users through digital journeys with ease and clarity, focusing on content design within a product team, requiring a firm understanding of UX heuristics.
Responsibilities
- Collaborate with cross-functional teams to deliver multi-channel content solutions.
- Ensure content meets accessibility standards, aligns with Sonnet’s voice and style, and supports organizational goals.
- Think strategically, connecting content deliverables to broader business objectives and user needs.
- Apply UX writing and content design principles to improve online insurance purchasing.
- Create content for product and landing pages and publish them using Adobe Experience Manager.
- Work closely with design, user research, product, marketing, development, and legal teams.
- Create content for product landing pages, FAQs, email journeys, and transactional flows.
- Use words to design intuitive features and flows that help users achieve goals with minimal friction.
- Deliver microcopy for in-app flows and complex forms that is clear, consistent, accessible, and aligned with UX best practices.
- Explain product features and benefits with plain language.
- Craft newsletter and email copy that converts, retains, educates, and entertains.
- Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences.
Requirements
- A minimum of 2–4 years professional experience in UX writing, content design, or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance).
- Proficiency with Adobe Experience Manager and an ability to learn new tools quickly.
- A strategic mindset with a passion for solving user and business problems with content.
- Deep skills in optimizing content for SEO and GEO.
- A portfolio that proves your ability to apply content solutions and systems thinking to digital products, flows, interactions, conversational interfaces (chatbots), and transactional emails.
- Experience using tools, such as Google Gemini, to build or interact with agents to refine workflows and streamline content creation.
- Deep understanding of web accessibility standards and inclusive writing practices.
- Experience working in Agile environments; familiarity with tools like Jira and Figma.
- Comfortability with ambiguity, strong collaboration skills, and a customer-first mindset.
- Successful clearance of background checks (including criminal checks and leadership references).
Skills
- UX writing
- Content design
- Digital content creation
- Adobe Experience Manager
- SEO
- GEO
- Web accessibility standards
- Inclusive writing practices
- Agile methodologies
- Jira
- Figma
- Google Gemini
Location
- 351 King Street East
Work Type
- Hybrid
Experience Level
- 2-4 years
Salary/Compensations
- $59,300 - $109,200
Benefits
- Hybrid work schedule for most roles
- Company share ownership program
- Incentive Program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
- Wellness and recognition programs
- Discounts on products and services
About the Company
- Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.
- Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers.
- We embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
- We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.
- Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.
Equal Opportunity
- Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
- As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.