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About the Role

Kraken's Consumer Growth team is seeking an experienced affiliate operator to own and scale the existing affiliate program and build the Consumer KOL and creator strategy. This senior individual-contributor role involves setting global strategy, direct execution in North America, and collaboration with regional teams.

Responsibilities

Own and scale the global affiliate programme across Kraken and Krak.
Set strategy, partner and market priorities, and investment allocation against funded customers, retained revenue, LTV, CAC, ROI and fully loaded payback.
Include all affiliate and KOL costs in strategic decisions.
Build direct relationships with valuable affiliates, publishers, comparison sites, communities, creators and KOLs.
Segment the portfolio by audience, model, market and customer quality.
Design and negotiate CPA, revenue share, hybrid or quality-weighted terms.
Remain hands-on with strategic partners through evaluation, onboarding, offers, content, landing experience, verification, funding, first use and retention.
Diagnose where performance is gained or lost.
Work with Data to create partner-level cohort views and tests that separate last-click attribution from incremental growth.
Bring clear hypotheses and context to data analysis.
Decide which partners to scale, improve, cap or exit based on downstream economics and customer experience.
Protect the channel from brand bidding, coupon interception, promotional abuse, fraud and low-quality traffic.
Build the Consumer KOL and creator strategy, personally recruiting, activating and scaling high-potential KOLs and creators.
Set objectives, briefs, commercial models and measurement suited to each partnership.
Adapt strategy to local customer motivations, barriers, language, regulation and channel ecosystems.
Build repeatable workflows with Performance Marketing, Product, Creative and regional teams.
Use AI to improve sourcing, analysis, content operations and monitoring.

Requirements

A track record of owning and scaling an affiliate programme as a hands-on operator, with clear examples of improving customer and revenue economics.
Commercial judgement across CPA, revenue share, hybrid and incentive structures, including the ability to calculate fully loaded payback and explain why a deal creates sustainable value.
Experience sourcing, negotiating and growing direct partner relationships, including high-value or sensitive accounts.
The ability to interrogate partner, funnel, cohort and retention data and work fluently with Data to test hypotheses and make investment decisions.
International experience adapting offers, partner mix, content and operating approach to local customer behaviour and regulatory constraints.
Practical command of affiliate tracking, attribution, fraud and abuse controls, and brand and compliance standards.
A builder's mindset: you create missing processes, share learning, and use AI or automation where it improves speed and quality without outsourcing judgement.

Skills

Affiliate marketing
KOL management
Creator strategy
Performance marketing
Data analysis
Negotiation
Relationship building
AI implementation
Automation

Location

Global

Work Type

Full-time
Individual-contributor

Experience Level

Senior

About the Company

Payward is the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks.
Has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.

Equal Opportunity

We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job.
We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.