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About the Role

The ASO Specialist will drive mobile marketing efforts across 15+ brands, promoting iOS and Android apps with a global presence. This role is responsible for delivering impactful results through user acquisition strategies, conversion rate optimizations, and continuous support for app release and updates.

Responsibilities

• Own and optimize apps across all markets, primarily on the App Store and Play Store.
• Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
• Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
• Run A/B tests on store assets and analyze results to inform ongoing optimization.
• Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
• Conduct in-depth competitor analysis to uncover trends and growth opportunities.
• Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
• Support the launch of new apps, features, and updates with tailored ASO strategies.
• Partner with product and marketing teams to drive promotions, including In-App Events.
• Manage multiple projects and timelines while coordinating with relevant stakeholders.
• Maintain strong and effective cross-team collaborations and relationships.
• Briefing, management, and research of projects in relevant systems.
• Maintain app store accounts and manage user access across all platforms.
• The conceptualization and implementation of ideas throughout the business.
• Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
• Manage communications with suppliers, agencies, and strategic partners.

Requirements

• Minimum 1 year's working experience managing ASO on the App Store and Google Play, or relevant marketing experience.
• Experience managing apps on the App Store and Play Store.
• Experience developing and executing successful ASO strategies that drive measurable results.
• Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.
• Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console.
• Proficient in reporting and data visualization using tools like Power BI, Tableau, or Excel.
• Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.
• Exceptional attention to detail, with strong organizational and prioritization skills.
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
• A passion for and knowledge of casino games.
• Experience in iGaming, regulated industries, or working with fast-paced digital products.
• Exposure to App Marketing platforms like AppsFlyer, Sensor Tower, App Annie etc.
• Credit and criminal record check will be conducted.
• Qualification verification check will be done.

Skills

• ASO
• App Store Optimization
• Mobile Marketing
• iOS
• Android
• User Acquisition
• Conversion Rate Optimization
• App Store Connect
• Google Play Console
• AppTweak
• SensorTower
• Power BI
• Tableau
• Excel
• AppsFlyer
• App Annie

Location

• Global

Work Type

• Full-time

Experience Level

• Minimum 1 year

Benefits

• Learning and development programmes
• Performance tool for feedback and development
• Employee Assistance Programme
• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

About the Company

• Super Group is the NYSE-listed digital gaming company behind leading Sports and iGaming brands, including Betway and Jackpot City.
• We are a powerhouse built on decades of expertise, aiming to give customers a superclass entertainment experience.

Equal Opportunity

• We invest in your growth and wellbeing, so you can bring your best.
• Your progress matters.
• Support that has your back.
• At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.