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About the Role

Small Girls PR is seeking an Experiential Production Director to lead multichannel projects, develop experiential strategies, manage client relationships, oversee technical execution, and develop producers. This role serves as the senior day-to-day lead across experiential accounts, connecting creative ideas with clients’ broader brand and business objectives.

Responsibilities

Lead experiential projects and client relationships day-to-day, ensuring strong delivery, client satisfaction, retention, and continued engagement.
Serve as a trusted strategic counselor to clients, building confidence through thoughtful guidance, dependable leadership, and consistently strong work.
Lead a large client account with multiple initiatives running concurrently.
Develop experiential strategies in collaboration with senior leadership and interdisciplinary peers.
Maintain routine, clear client communication and keep senior leadership informed of campaign progress, changes in strategy or budget, emerging risks, and opportunities.
Ensure project teams understand client objectives and are delivering efficiently against clear goals and expectations.
Develop breakthrough, culturally relevant experiential strategies and creative concepts that communicate client positioning, drive measurable impact, and generate conversation, social sharing, and earned media.
Translate client objectives into executable programs with clear KPIs and measurement plans.
Lead experiential projects of varying sizes, formats, and budgets from initial concept through post-production.
Oversee multiple concurrent programs, providing senior production leadership, guiding execution, and stepping in to troubleshoot when needed.
Maintain a strong command of production fundamentals, including timelines, budgets, vendor negotiations, permitting, fabrication, staffing, run-of-show development, and on-site execution.
Provide strategic and creative direction that elevates team output and ensures the final work is differentiated, operationally sound, and aligned with client goals.
Stay closely attuned to experiential trends, cultural moments, emerging technologies, and best-in-class work, translating relevant insights into opportunities for SGPR clients.
Manage and develop experiential team members through clear expectations, ongoing feedback, weekly one-on-ones, goal setting, and thoughtful career development.
Create a collaborative, accountable, and solutions-oriented team environment that inspires strong creative and production work.
Understand when to delegate, when to provide direction, and when to step directly into a project to help the team deliver.
Monitor the performance, workload, and development of direct reports, keeping senior leadership informed of progress, challenges, and support needs.
Partner with senior leadership and experiential peers to assess team capacity and assign the appropriate staff to each project.
Collaborate effectively with creative, finance, earned media, influencer, and other interdisciplinary teams to establish clear roles, responsibilities, and ways of working.
Own project and account budgets day-to-day, proactively identifying potential risks, changes, or inefficiencies and recommending solutions.
Ensure experiential work is scoped, staffed, and executed appropriately against approved timelines and budgets.
Contribute constructive input to performance reviews and participate meaningfully in hiring processes for the experiential team.
Proactively contribute to internal processes and initiatives that strengthen SGPR’s experiential capabilities and client service.
Play an active role in new business efforts, including pitch strategy, creative ideation, proposal development, budgeting, and scoping in partnership with senior leadership.
Lead the development of experiential components within integrated and experiential-specific proposals, ensuring recommendations are strategically sound, creatively distinctive, and feasible to produce.
Own significant portions of new business presentations and confidently present experiential recommendations to prospective clients.
Identify opportunities to expand existing client relationships and cross-sell services within SGPR and across the Orchestra network.
Contribute to case studies, capabilities materials, and other resources that help communicate SGPR’s experiential offering.

Requirements

7–9 years of relevant experience managing and executing events, ideally at an agency where you’ve worked on integrated accounts.
Led a range of projects, such as pop-ups, multi-day conferences, product launches, intimate dinners, mobile activations, and other custom brand experiences.
Understand permitting requirements and application processes in major U.S. markets.
Developed strong relationships with production partners, vendors, and venues.
Bold, resourceful thinker who translates cultural insights into ownable, experience-led concepts.
Understand what makes an experience worth attending and sharing.
Know how to sharpen ideas while proactively identifying potential executional challenges.
Stay abreast of what’s trending on social.
Ideally have at least 2-3 years of experience working directly with beauty and/or fashion brands.
Comfortable independently leading client communications, providing strategic counsel, navigating difficult conversations, and translating discussions into clear next steps.
Understand clients’ businesses and have developed experiential programs tied to meaningful goals and KPIs.
Experience managing and developing direct reports, delegating effectively, and overseeing interdisciplinary teams and vendor partners.
Establish clear systems and expectations while maintaining visibility across active projects, budgets, and team deliverables.
Confidently lead experiential projects across different sizes, formats, markets, and budgets.
Understand the technical and logistical requirements needed to bring ambitious ideas to life.
Willing to dive into the details when the team needs support.
Understand how experiential can work alongside earned media, influencer marketing, paid media, and other disciplines to create cohesive programs.
Confident and persuasive presenter who communicates ideas with clarity, builds trust, and contributes meaningfully to new business opportunities.
Review work carefully, maintain high standards, meet deadlines, and look for ways to improve quality and efficiency across programs.
Candidates should be prepared to travel domestically and internationally as needed for event execution.

Skills

Experiential production
Client relationship management
Concept development
Technical execution
Timeline management
Budget management
Team development
Strategic planning
Production fundamentals
Vendor negotiation
Permitting
Fabrication
Staffing
Run-of-show development
On-site execution
Integrated marketing
New business development
Presentation skills
Attention to detail

Location

New York
Los Angeles

Work Type

Hybrid
Travel required

Experience Level

7-9 years

Salary/Compensations

$115k-$115k

Benefits

Generous PTO that scales with tenure
Summer Fridays
Days of Rest for mental health
Caregiving days
Unsick Days dedicated to preventative care
Dedicated time for collaboration and strategic solo work (Smalls In Sync program)
100% employer-covered medical plan
401k match up to 4%
Dental
Vision

About the Company

Small Girls PR is a communications company known for its innovative approach to client brand campaigns, unique HR policies, and early adoption of AI in PR.
We've worked with diverse brands across various industries, creating memorable and impactful experiences.
We are part of Orchestra, a communications company built for today’s media landscape, which has acquired nine firms including BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR.
Orchestra also launched Brightmode, a talent acquisition firm for communication professionals.

Equal Opportunity

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process.
If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit!
Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.
We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all.
It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.
To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.