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About the Role

Promotes on-brand messaging to customers through traditional, digital, and social media channels to drive revenue and support hotel goals. Develops direct marketing plans, targeted campaigns, and activated channels to increase consumer awareness, preference, and market share, while building broader portfolio and brand awareness. Showcases Food and Beverage promotions to both hotel guests and local patrons. Connects with regional resources and collaborates with regional eCommerce and Marketing teams to ensure local, social, and digital marketing efforts are integrated with sales efforts. Develops and executes basic marketing strategy across multiple outlets and for continent strategy positioning, aligning with hotel goals. Supports and implements marketing strategies to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and digital presence, including property website, third-party channels, and social media, while maintaining brand integrity. Activates incremental marketing opportunities such as partnerships, third-party sites, and CVBs. Reports on campaign performance to SMR leadership as requested.

Responsibilities

Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
Cultivates partnership with and active participation in demand generation strategy development (SMR).
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice.
Leads the strategic pull-through of continent and brand promotions and campaigns.
Partners with Revenue Management to develop and execute promotional strategy.
Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
Supports group lead generation efforts.
Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.
Manages internal and external partners to verify deliverables are executed to support hotel strategy.
Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.
Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).
Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
Creates landing pages and Discovery Pages to enhance content, as applicable.
Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
Manages PR agency, if applicable, or internal PR messaging.
Manages execution of PR events and promotions.
Manages outlet marketing opportunities on third party and local partner sites.
Defines in-house F&B programming in partnership with F&B Director and manage execution.
Develops and implements social strategy.
Manages paid social media budget and strategy.
Assists in reviewing social media content calendars and collect local area and property events.
Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
Measures and communicates success of campaigns and digital performance using relevant reports tools.
Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.
Completes other reasonable duties as requested by leadership.

Requirements

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Skills

Marketing
Public Relations
Business Administration
Sales
Digital Marketing
Hospitality Marketing
Digital Advertising
eCommerce
Social Media
Content Management
SEO
Email Marketing
Paid Media Campaigns
Partnerships
Public Relations
Revenue Management
Communication
Negotiation

Experience Level

2 years experience
4 years experience

Education Level

2-year degree
4-year bachelor's degree

About the Company

Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

Equal Opportunity

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. Marriott International considers for employment qualified applicants with criminal histories consistent with applicable federal, state and local law.