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About the Role
The Manager, Haleon Brand supports the development and execution of the Haleon brand globally to enhance its internal and external corporate brand reputation. This role involves working on reputation strategy, campaign and toolkit generation, brand visualization, and hero content development. Sitting within Corporate Affairs, this position focuses on translating the corporate brand strategy into tangible outputs like content, digital assets, and materials, requiring close collaboration with various internal teams and external agencies.
Responsibilities
- Feeding into the creation of the strategic vision and plan for Haleon as a company and a brand.
- Creating and executing integrated marketing and/or communication campaigns to build business and corporate brand reputation.
- Providing input into the design of templates for consistent global and cross-functional delivery of the Haleon brand.
- Collaborating with Global and Local Marketing teams to identify opportunities for the Haleon brand to drive scale or promote company reputation.
- Partnering with External and Internal Communications on the creation and evolution of Haleon company messaging and assets.
- Acting as a brand guardian to ensure brand identity compliance and high-quality asset production.
- Supporting the management, development, and implementation of the global visual identity.
- Implementing content testing and measurement approaches to ensure audience impact.
- Inspiring Marketing and Communications organizations about the Haleon brand opportunity.
- Tracking and monitoring Corporate Brand key metrics, including Reputation, Mentions, Sentiment, and LLM monitoring.
Requirements
- Experience in brand building and communications.
- Proven experience managing a matrix of agencies.
- Brand and digital activation experience.
- Proven project management capability of leading complex projects with successful outcomes within a matrix organization.
- Proven strategic influencing skills.
- Good organizational skills and attention to detail.
About the Company
- Haleon is a purpose-driven, world-class consumer company focused on delivering everyday health to millions.
- Our trusted brands include Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®.
- We combine deep human understanding with trusted science.
- Our Win as One strategy places our purpose – to deliver better everyday health with humanity – at the core of our operations.
- We foster an agile, performance-focused culture.
Equal Opportunity
- Haleon is committed to mobilizing its purpose in a way that represents the diverse consumers and communities we serve.
- We strive to create an inclusive culture where diverse backgrounds and views are valued and respected.
- We aim for Haleon to be a place where all employees feel they truly belong.
- Voluntary personal information may be collected during the application process to ensure regulatory compliance and support inclusion and belonging programs.
- Provided personal information will be kept confidential, used only for legitimate business purposes, and will not influence employment decisions.
- Reasonable adjustments or accommodations are available upon request to assist with the application process.