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About the Role
In dieser spannenden Rolle übernimmst du die strategische und operative Verantwortung für die Auftritte zweier führender Marken. Du verbindest kreative Markenführung mit datengetriebener Steuerung und treibst integrierte 360°-Kampagnen von der ersten Idee bis zur finalen Erfolgsmessung voran.
Responsibilities
- Eigenständige End-to-End-Planung, Konzeption und Umsetzung von 360°-Kampagnen (Brand, Product & Sales) für DocMorris und Medpex – vom insight basierten Konzept zum Briefing über die Asset-Produktion bis zum Rollout.
- Entwicklung von Kommunikationsstrategien basierend auf Zielgruppen-Insights, Marktanalysen und Brand-Tracker-Daten zur Ableitung konkreter Optimierungsmaßnahmen.
- Souveräne Steuerung externer und interner Kreativ-, PR- und Media-agenturen sowie Abstimmung mit internen Schnittstellen (Performance Marketing, CRM, Legal, Category Management, Product, Design).
- Sparringspartner:in für das Marketing und Product-Team für Kommunikation, Design und Brand Marketing Fragen
- Sicherstellung der Markenkonsistenz (Tone of Voice, CI/CD Guidelines) von Kommunikations-Assets über alle Kanäle hinweg für DocMorris und Medpex.
- Kontinuierliche Analyse der Kampagnen-KPIs (ATL und Performance) zur datengetriebenen Optimierung laufender Maßnahmen.
Requirements
- Mindestens 3–5 Jahre fundierte Berufserfahrung im Brand- und Kampagnenmanagement (idealerweise im E-Commerce, Retail oder Regulated Industry/Healthcare).
- Starke Synergie aus hoher Design-/Text-Affinität und der Fähigkeit, komplexe Media-KPIs (ATL & Digital) sicher zu interpretieren.
- Ausgeprägte Multitasking-Fähigkeit, um mehrere Projekte und zwei Marken parallel souverän und stressresistent zu steuern.
- Durchsetzungsstarkes Auftreten in der Zusammenarbeit mit Agenturen und internen Stakeholdern.
- Hohe Eigeninitiative, Lösungsorientierung und die Fähigkeit, auch ohne große Marketingbudgets mit smarten Ideen maximale Sichtbarkeit zu erzeugen.
- Deutsch auf Muttersprachenniveau sowie fließende Englischkenntnisse in Wort und Schrift.
Skills
- Brand Management
- Campaign Management
- E-Commerce
- Retail
- Regulated Industry/Healthcare
- Design Affinity
- Copywriting Affinity
- Media KPI Interpretation (ATL & Digital)
- Multitasking
- Stakeholder Management
- Agency Management
- PR
- Media Planning
- Performance Marketing
- CRM
- Legal
- Category Management
- Product Management
- Design
- Brand Governance
- Tone of Voice
- CI/CD Guidelines
- Campaign KPI Analysis
- English Proficiency
Location
- Heerlen
- Aachen
Work Type
- Parental Leave Replacement
- Full-time
- Hybrid
- Remote
Experience Level
- 3-5 years
Benefits
- Company pension plan with attractive employer contributions
- 30 vacation days
- Opportunity to participate in the employee stock option program
- Commuting allowance
- Further training opportunities and regular development discussions
- Access to e-learning platforms like LinkedIn Learning
- Attractive discounts in various shops via Corporate Benefits
- Great employee events and annual company parties
- Comfortable working environment with air-conditioned, bright offices and ergonomically furnished workstations with modern technical equipment
- Flexible working time models and home office options
About the Company
- DocMorris stands for customer-oriented innovative services and a wide range of products for digital healthcare. These range from quick appointment scheduling for online doctor visits on the TeleClinic telemedicine platform to pharmaceutical advice and the supply of prescription and over-the-counter medications, as well as health products from Germany's best-known online pharmacy.
- In addition, there is the marketplace with a wide range of complementary health and medical aids as well as products from the areas of nutrition, beauty, and family. This gives DocMorris customers easy access to comprehensive health services in one place with just one click.
- In the Germany segment, the Swiss DocMorris AG generated external sales of CHF 1,122.6 million in 2025 with over 11 million active customers.