Analyst Innovation and Strategy Insights MEU at Mondelēz International | GB | Rezi

Analyst Innovation and Strategy Insights MEU at Mondelēz International

Analyst Innovation and Strategy Insights MEU

Mondelēz International · GB

1 weeks ago

Analyst Innovation and Strategy Insights MEU

Mondelēz International · GB

9 days ago
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About the Role

Provide actionable insights, answer critical business questions, and unearth new growth opportunities through advanced statistical and predictive modeling techniques. This role supports the Central Snacking Category and Regional Brands team in driving growth through Brand Strategy and Innovation.

Responsibilities

  • Provide data collation, story-telling, and action-oriented recommendations.
  • Stewardship, governance, and continued growth of the Demand Spaces data foundation.
  • Create and maintain intuitive, engaging dashboards (Excel, Tableau, or other).
  • Understand the consumer landscape through analysis of consumer and market dynamics, market structure, and trends.
  • Uncover category/brand/innovation trends and insights to drive long-term business results and inform strategies/activations.
  • Work in close partnership with other business functions to incite insight-driven action.
  • Transform complex data into advanced data models/dashboards that reveal human motivations and behaviors.
  • Lead the learning and insights for Chocolate Innovation.
  • Generate category/brand/innovation insights and engagement levers from multiple data sources to drive consumer behavior change.
  • Assist in the execution of research projects, including coordinating briefs, managing data collection, analysis, interpretation, and agency management.
  • Formulate recommendations (strategy, ideas, activations) grounded in insight.
  • Prepare and present insights to key stakeholders, including creating data visualizations and presentations.

Requirements

  • Strong marketing analytics and research skills and experience.
  • Advanced data integration and visualization skills.
  • Knowledge and application of forecasting methodologies.
  • Ability to build relationships with stakeholders to influence consumer-centric decisions.
  • Ability to ask great questions to unlock the right research brief and create momentum.
  • Experience working directly with Marketing teams.
  • Experience designing, executing, and analyzing primary & secondary data sources.
  • FMGC/CPG experience, preferably in the Food & Beverage market.
  • Must be fluent in business English for reporting purposes.
  • Ideally experience working in or exposure to minimum 1-2 markets/categories or brands.
  • Experienced using AI tools to synthesize and analyze data.
  • Able to collate data points into a coherent story to communicate a vision and get business stakeholders on side.
  • Familiar with major ad-hoc techniques: Product Testing, Brand positioning, Communications development, Packaging research, NPD, online communities, quantitative and qualitative tools.
  • Experience using digital tools (e.g. Google software's incl Analytics.), data visualization tools and creating dashboards using Microsoft Excel, Tableau, PowerBI, PyDash.
  • Experience analyzing traditional CPG data sources is a plus (including Nielsen data, Consumer Panel Data, Media Spends data, Promo Data, and data from other external portals such as Euromonitor, Global Data, Mintel).
  • Prior experience working on equity and or innovation preferred.
  • Direct experience working across multiple cultures preferred.

Skills

  • Advanced statistical modeling
  • Predictive modeling
  • Data collation
  • Story-telling
  • Action-oriented recommendations
  • Data foundation stewardship
  • Data governance
  • Dashboard creation
  • Consumer landscape analysis
  • Market dynamics analysis
  • Macroeconomic trend analysis
  • Culture trend analysis
  • People trend analysis
  • Channel trend analysis
  • Marketing analytics
  • Research
  • Data integration
  • Data visualization
  • Forecasting methodologies
  • Relationship building
  • Stakeholder influence
  • Consumer-centric decision making
  • Research brief development
  • Primary data analysis
  • Secondary data analysis
  • AI tools for data synthesis
  • Data analysis
  • Data communication
  • Product Testing
  • Brand positioning
  • Communications development
  • Packaging research
  • NPD analysis
  • Online community analysis
  • Quantitative research tools
  • Qualitative research tools
  • Google Analytics
  • Microsoft Excel
  • Tableau
  • PowerBI
  • PyDash
  • CPG data analysis
  • Nielsen data analysis
  • Consumer Panel Data analysis
  • Media Spends data analysis
  • Promo Data analysis
  • Euromonitor data analysis
  • Global Data analysis
  • Mintel data analysis

Work Type

  • Regular

About the Company

  • Mondelēz Europe is proud of the iconic brands it makes and the passionate people who create them.
  • Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people.
  • We are the top maker of chocolate and biscuits with powerful global brands and local jewels like Cadbury, Milka, Cote d’Or, Oreo, belVita, LU, TUC, 7 Days and Philadelphia.
  • Our mission is to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.
  • We value our talented employees and strive to help them grow professionally.
  • The Central Snacking Category and Regional Brands team works to drive growth through Brand Strategy and Innovation and Regional Brands within EU.
  • The role of Insights & Analytics within that team is to be proactive, strategic growth advisors.

Equal Opportunity

  • Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.