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About the Role
A leading premium fitness brand seeks a Senior Marketing Manager to lead marketing strategy and execution in established UK markets. This role focuses on driving studio growth through client acquisition, retention, reactivation, partnerships, and community engagement, utilizing data to achieve measurable commercial results. It requires a blend of strategic thinking and strong execution.
Responsibilities
- Own local marketing and growth plans aligned with business and studio objectives.
- Analyze market and studio performance to identify growth opportunities.
- Develop scalable frameworks, campaigns, and playbooks for established markets.
- Act as a strategic marketing partner to studio leadership and central teams.
- Develop multi-channel acquisition strategies across digital, partnerships, events, community, and influencers.
- Drive initiatives that increase client frequency, retention, and lifetime value.
- Own lapsed client reactivation strategy, using segmentation, testing, and data to improve return rates.
- Localize national and lifecycle campaigns for maximum impact.
- Build strategic partnerships with relevant local brands, businesses, and organisations.
- Lead events, activations, and collaborations that drive acquisition and brand awareness.
- Develop repeatable partnership models that can be scaled across markets.
- Own key marketing KPIs including acquisition, conversion, retention, reactivation, and studio utilization.
- Manage and allocate marketing budgets effectively.
- Present performance insights and recommendations to senior leadership.
- Mentor and support junior field marketing team members and studio teams.
- Work cross-functionally with Operations and Marketing to ensure strong execution.
Requirements
- 5+ years of experience in marketing, communications, digital, or a related field.
- Experience ideally within fitness, wellness, lifestyle, or another consumer-focused environment.
- Strong commercial and analytical skills with a track record of delivering measurable results.
- Experience across acquisition, retention, partnerships, and digital marketing.
- Confidence managing significant paid media budgets and using data to drive decisions.
- Excellent stakeholder management and communication skills.
- Ability to balance strategic thinking with hands-on execution.
- Strong organizational skills and ability to manage multiple priorities.
- Collaborative, proactive, and results-driven approach.
- Genuine understanding of the fitness, health, and wellness landscape.
Skills
- Marketing Strategy
- Marketing Execution
- Client Acquisition
- Client Retention
- Client Reactivation
- Partnerships
- Community Engagement
- Data Analysis
- Commercial Acumen
- Digital Marketing
- Paid Media Management
- Stakeholder Management
- Strategic Thinking
- Hands-on Execution
- Organizational Skills
- Budget Management
Location
- Central London
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Salary/Compensations
- £55k - £60k
About the Company
- A leading premium fitness brand.