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About the Role

The Peanutters serve as brand ambassadors for one of America's most iconic snack brands, engaging consumers at events and managing social media channels to bring the PLANTERS® brand to life.

Responsibilities

This position assignment is for 1 year, starting in early June.
Responsible for planning and executing over 200 events annually, promoting the PLANTERS® brand and the NUTMOBILE vehicle.
Create a positive brand experience for all direct consumer interactions.
Document and brainstorm creative content for the NUTmobile vehicle’s social media channels.
Generate positive brand awareness for Hormel Foods.
Plan meaningful events and/or contact existing gatherings for the NUTmobile vehicle and MR. PEANUT® to attend in markets across the country.
Independently plan events and route around larger-scale events.
Pitch local media, including TV, radio, and digital publications, to inform communities of the NUTmobile vehicle’s arrival.
Research media in markets, draft pitches, reach out to media, schedule interviews, partake in interviews, and track media hits.
Provide weekly reports on media hits.
Analyze, report, and recommend strategies based on events, social media performance, and trends.
Make day-to-day media strategy decisions based on trends and social media impressions.
Measure and monitor news coverage driven by the NUTmobile vehicle.
Serve as ambassador/spokesperson for the PLANTERS® brand for regional and national media.
Engage in over 160,000 1:1 consumer interactions annually.
Ensure all attendees and onlookers have a positive brand experience with the NUTmobile vehicle and MR. PEANUT®.
Plan and manage all PLANTERS® NUTmobile social media accounts.
Adhere to Hormel Foods social media & food style guide and trademark guidelines.
Post approximately 3-5 times during the week on social media.
Develop and foster relationships with social media influencers.
Regularly communicate with internal team and associated PLANTERS® brand agencies.
Manage administrative and logistical planning and rate negotiation, including hotel and parking booking and vehicle maintenance.
Interact with visitors while in costume.
Perform in character roles, speaking to large groups of people.
Memorize key facts about the history of the company, the brand, and the NUTMOBILE.
Maintain a positive attitude and welcoming demeanor around visitors.
Follow all DOT requirements and regulations regarding the NUTMOBILE.
Other duties as assigned.

Requirements

Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
Applicants must be authorized to work in the United States for any employer.
A bachelor's degree, preferably in sales, marketing, journalism, public relations, or communications.
A valid driver’s license.
Ability to follow all DOT requirements and regulations regarding the NUTMOBILE.
Excellent written and verbal communication skills and keen eye for detail.
Demonstrated effective persuasive and relationship building skills.
Strong organization and time management skills.
Ability to collaborate in small groups/teams.
Demonstrated high level of initiative and comfortability with autonomy.
Demonstrated effective interpersonal and leadership skills.
Desire for travel and an appetite for adventure.
An enthusiastic and can-do attitude.
Ability to work weekends, weekdays, nights and holidays as necessary.
Travel is an essential component of this role and is necessary 100 percent of the time.

Skills

Social media management
Content creation
Public relations
Sales
Marketing
Journalism
Communications
Persuasive skills
Relationship building
Organization
Time management
Collaboration
Initiative
Autonomy
Interpersonal skills
Leadership skills
Customer interaction

Location

Austin, MN
Various events and locations across the United States

Work Type

Full-time
Salaried

Experience Level

Entry-level

Education Level

Bachelor's degree

Salary/Compensations

$45,000 annually

Benefits

Competitive hourly pay of $865.38 paid on a weekly basis
Covered business-related expenses
Paid hotel expenses
Daily meal expenses
Paid time off (PTO) accrual
Hands-on experience with a Fortune 500 company
Professional development opportunities
Networking experiences
Potential consideration for future internships, co-ops, or full-time employment opportunities
Comprehensive medical, dental, and vision coverage
Discretionary annual merit increases
Bonuses
Profit sharing
401(k) with employer match
Stock purchase plan
Free two-year community/technical college tuition for children of employees

About the Company

Hormel Foods Corporation is a global branded food company with over $12 billion in annual revenue.
Brands include PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and more than 30 other beloved brands.
The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats.
Recognized as one of the best companies to work for by U.S. News & World Report.
Named one of America’s most responsible companies by Newsweek.
Recognized by TIME magazine as one of the World’s Best Companies.
Received numerous other awards and accolades for its corporate responsibility and community service efforts.

Equal Opportunity

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.