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About the Role
We are looking for an ambitious and commercially minded Marketing Lead to build and scale the company's marketing function. This is a hands-on B2B marketing leadership role with a strong focus on institutional clients, demand generation, market positioning, and revenue growth.
Responsibilities
- Own and develop the company's positioning, messaging, and brand identity.
- Build strong market recognition among institutional financial services clients.
- Lead PR, corporate communications, and thought leadership.
- Manage the company website and external PR partners.
- Support SEO and broader digital visibility.
- Build a B2B enterprise marketing strategy from the ground up.
- Develop measurable demand generation and lead nurturing programs.
- Create multi-channel campaigns across content, email, paid media, social, events, and ABM.
- Work closely with Business Development to generate qualified opportunities and support pipeline growth.
- Plan and execute industry events and other client-facing initiatives.
- Identify priority customer segments and new market opportunities.
- Conduct competitor and market analysis to support the wider GTM strategy.
- Use client insights and data to improve customer segmentation and targeting.
- Establish clear marketing KPIs and performance reporting.
- Measure campaign effectiveness and commercial impact.
- Use data and analytics to support investment and resource allocation decisions.
- Build and scale the marketing function.
- Establish processes, KPIs, and accountability.
- Work cross-functionally across Business Development, Product, Trading, and senior leadership.
- Remain hands-on with execution while taking ownership of the overall marketing strategy.
Requirements
- 5–12 years of experience across marketing, growth, business development, or go-to-market roles.
- At least 5 years' experience within financial services, fintech, payments, digital assets/crypto, or a related sector.
- Strong experience marketing to B2B and institutional audiences.
- Experience targeting treasury, payments, or FX audiences is highly advantageous.
- Proven ability to build marketing or growth capabilities from the ground up.
- Strong understanding of how institutional financial services clients evaluate and purchase products.
- Experience generating measurable pipeline and commercial growth through marketing.
- Strong analytical skills and experience using marketing, data, AI, and orchestration tools.
- Excellent written and verbal communication skills.
- Comfortable operating in both startup-style and structured corporate environments.
- Knowledge of crypto, stablecoins, and cross-border payments is preferred.
- Highly proactive, independent, and comfortable being both a strategic leader and hands-on executor.
Experience Level
- 5-12 years
About the Company
- Our client is a fast-growing institutional financial services business operating at the intersection of traditional finance, payments, and digital assets.
- Backed by a major international financial institution and other strategic investors, the company provides institutional clients with stablecoin FX execution, liquidity, and near-instant cross-border settlement solutions across 80+ digital assets and 20+ fiat currencies.
- Its global client base includes banks, asset managers, hedge funds, payment providers, corporates, and digital asset institutions.
- The business is building regulated infrastructure designed to make cross-border capital movement faster and more efficient.