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About the Role

The Brand Manager, Oncology (Solid Tumor) will drive commercial success for priority solid tumor assets in Japan, with opportunities for future leadership growth. This role combines strategic leadership with hands-on execution, involving tactical planning, content development, launch readiness, and implementation. The individual will collaborate with various internal and external teams to ensure successful commercialization and lifecycle management of oncology brands in Japan.

Responsibilities

Develop and execute brand and indication strategies for assigned solid tumor assets.
Contribute to portfolio-level planning and prioritization across multiple oncology assets and indications.
Identify growth opportunities, risks, competitive threats, and strategic responses.
Support annual business planning and long-term portfolio development.
Lead launch preparation activities from pre-launch through post-launch execution.
Develop launch plans, critical success factors, milestones, and contingency scenarios.
Coordinate cross-functional launch readiness activities.
Support market development initiatives and future commercial opportunities.
Lead patient-based forecasting, market sizing, epidemiology assessment, and scenario planning.
Monitor business performance and identify key drivers of success or underperformance.
Translate data and insights into actionable recommendations for leadership.
Support resource allocation and investment prioritization decisions.
Develop a deep understanding of patient journeys, treatment pathways, institutional dynamics, and unmet needs.
Lead the development and refinement of customer segmentation, targeting, and omnichannel engagement strategies.
Generate insights from market research, analytics, field interactions, advisory boards, and secondary data.
Translate customer insights into actionable strategies and tactics.
Develop a strong understanding of oncology science, clinical evidence, treatment guidelines, biomarkers, and evolving standards of care.
Translate complex clinical data into compelling and compliant commercial strategies.
Monitor the competitive landscape and identify implications for brand strategy.
Serve as a key leader within cross-functional brand teams.
Drive alignment and execution across Sales, Medical, Market Access, Development, Regulatory, Compliance, Global, and external partners.
Influence stakeholders without direct reporting authority.
Represent Japan commercial needs within senior management and global discussions.
Lead development and execution of marketing campaigns and promotional initiatives.
Create and review promotional materials, campaigns, congress activities, speaker programs, and customer-facing content.
Support field force readiness, training materials, and launch communication plans.
Manage vendors, agencies, budgets, and project timelines.
Ensure excellence in day-to-day implementation while maintaining strategic focus.
Develop and maintain compliant relationships with key healthcare professionals, academic leaders, professional societies, and advocacy groups.
Represent the company at congresses and relevant external engagements.
Generate market insights that support future strategic decisions.
Ensure all activities comply with company policies, local regulations, industry codes, and ethical standards.
Maintain the highest standards of scientific integrity and patient focus.
Demonstrate leadership potential through increasing ownership of business challenges.
Coach and support team members where appropriate.
Contribute to building future Solid Tumor Marketing capabilities.
Develop readiness for future leadership opportunities within Oncology Marketing.

Requirements

2+ years pharmaceutical, biotech, or healthcare marketing experience (oncology preferred).
Experience in brand strategy development, launch planning and tactical execution.
Experience working in cross-functional teams and with global marketing teams.
Experience managing complex projects with multiple stakeholders.
Experience preparing and delivering business recommendations.
Experience in Gastrointestinal Oncology, Gynecologic Oncology, and/or Thoracic Oncology (Preferred).
Launch, pre-launch or new product planning experience (Preferred).
Precision medicine or biomarker experience (Preferred).
People leadership or talent development experience (Preferred).

Skills

Strong strategic thinking and business acumen.
Strong understanding of pharma and oncology business.
Strong analytical and forecasting capabilities.
Excellent communication and presentation skills.
Ability to balance strategic priorities with operational execution.
Strong project management capability.
Ability to work effectively in ambiguous and evolving business environments.
Leadership capabilities and creative mindset.
Results-oriented, with a focus on achieving measurable outcomes.
Data to Insights
Digital Fluency
Marketing Campaign Planning
Marketing Measurement
Marketing Strategy Implementation
Omnichannel Marketing
Scientific Literacy

Location

Japan

Work Type

Agile working culture

Experience Level

2+ years experience

Education Level

Bachelor degree (Business/ Medicine related/ Related discipline, MBA preferred)
High fluency in both Japanese and English

About the Company

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together.
We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive.
We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines.
We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most.
Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Equal Opportunity

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants.
If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com.