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About the Role

Accountable for developing and executing the brand's Long Range Plan (LRP) and in-year plan across the full marketing mix, aligned to brand and portfolio strategies. Deliver strategies, plans, and activation across consumer marketing, new pack formats, brand-in-channel strategies, and through-the-line marketing plans tailored by formats and channels to enable toolkit execution with customers and consumers. This role aims to develop core marketing skills and experience towards a Marketing Controller position.

Responsibilities

Manage the brand and develop the annual and 3-5 year Brand Plan, including Consumer & Shopper propositions & activation for all channels & key customers, target Occasions/Missions and target Channel/Outlet, consumer/shopper metrics, volume and profit assumptions, pack & price plan & all 5P recommendations and investment strategy based on scale-up position.
Execute consumer marketing activity from brief to consumer & in-customer implementation.
Manage the development of brand-in-channel strategies & deliver strong through the line marketing plans tailored by formats & channels to enable ‘toolkit’ execution with our customers.
Develop comprehensive insight into brand performance, using this to highlight risks and opportunities and course-correcting where needed to deliver the LRP.
Full accountability for the brand’s performance outlined in the annual brand budget, including Brand Health and all levels of the P&L.
Work across departments to understand and input into all areas, providing timely and accurate monthly forecasts including risks and opportunities.
Expertly lead full management of the total brand budget – consumer and customer activation.
Build and deliver the 12-24m TTL Communication plans effectively and creatively using the Integrated Marketing Communications (IMC) process.
Lead the 3rd party all agency partners to create consumer connected activity that drives Brand Equity measures.
Understand & lead for when & how to scale plans up in line with distribution achieved.
Set KPIs for all activity as part of Marketing Spend Effectiveness (ROI), taking learning to help shape future plans.
Leverage exceptional technical marketing skillset to ensure one visual world, grounded in the Brand Profile, is presented across all Touch Points.
Act as a self-starter able to work independently and at all levels of brand management through ruthless prioritization & focus.
Influence the wider business to support focus on the right things for the brand to enable the brand to shout loudly in the wider portfolio.
Lead ongoing relationship and stakeholder management of the 2 founders including oversight / approval of their own regional (South of France) brand marketing & export plans.
Lead relationship with 2 brand founders from Monte Carlo, sharing UK plans and status updates, utilizing them for benefit of brand building in the UK and oversight and approval of their own marketing plans supporting regional (South France) geographic footprint and expansion.
Partner with Category & Insight to help inform decisions to deliver sustainable brand growth.
Work closely with Project & Digital team to deliver OTIF.
Collaborate with Customer Activation and Sales leads to ensure we are delivering against AOP; proactively offering solutions to in-year opportunities and anticipating risks.

Requirements

Capability to develop compelling and effective 3‑year long‑range brand plans & in-year plans across all 5Ps that drive sustainable brand and commercial growth.
Strong commercial mindset with experience managing brand P&Ls and budgets, connecting brand challenges to commercial outcomes and value creation.
Excellent communication skills with the ability to work effectively with internal teams, external agency partners & brand founders to deliver motivating and aligned brand plans.
Proactively manage sales, customer activation & board-level stakeholders with gravitas at all levels to ensure alignment of plans, performance & activities.
Proven ability to expertly influence cross‑functional & external stakeholders to ensure high levels of alignment, engagement, and execution of brand strategies.
A rounded self-starter able to work independently and at all levels of brand management (consumer & customer, strategy & execution).
Budget Ownership: Managing and optimizing large-scale complex budgets.

Skills

Brand Management
Marketing Mix
Consumer Marketing
Pack Format Development
Brand-in-Channel Strategy
Through-the-Line Marketing
Customer Marketing
P&L Management
Budget Management
Integrated Marketing Communications (IMC)
Stakeholder Management
Influencing
Prioritization
Communication
Commercial Acumen
Insight Analysis
Media Planning

Location

Work Type

Full-time
Secondment

Experience Level

Senior

Salary/Compensations

£59,900.00 - £78,600.00
9.25% target annual bonus

Benefits

Health coverage
Dental coverage
Vision coverage
Pension with up to 10% employer match
Wellbeing support
Employee Assistance Programme
Life leave
31 days’ annual leave
3 bank holidays
Option to buy or sell additional holiday

About the Company

Molson Coors is an equal opportunity employer.

Equal Opportunity

We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
If you have a disability and need any kind of support during the application or recruitment process, please send us an email at jobs@molsoncoors.com and our team will gladly assist you.