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About the Role
Oversee the Integrated Marketing team supporting the commercial and personal activities of the David Beckham brand, encompassing communications, social, and digital strategies. This role is a fixed-term maternity cover.
Responsibilities
- Lead an integrated marketing team comprising communications, PR, social, and digital specialists.
- Liaise closely with internal creative and brand partnership teams.
- Create and elevate communications strategies for David Beckham and his brand partners, with ad hoc support for other Authentic Brands Group Entertainment brands in EMEA.
- Drive an effective communications schedule, creating key moments that deliver excellence.
- Influence at a senior level, both internally and externally.
- Identify and unlock innovative strategic communications opportunities across multiple platforms and channels.
- Act as a brand gatekeeper and representative with excellent judgment and decision-making.
- Support the wider communications needs of the principal’s family where necessary.
- Drive strategic thinking across teams while delivering world-class communications moments.
- Ensure reputational protection of the principal’s brand globally.
- Understand the business’ wider commercial objectives and priorities and their effect on the integrated marketing team’s roadmap.
- Work in tandem with brand partnerships to find innovative ways to elevate brand output and ensure positive business outcomes.
- Continuously absorb media, industry, sports, fashion, entertainment, and other relevant trade/corporate news developments.
Requirements
- Self-motivation and the ability to make decisions in a fast-moving environment.
- Experience in driving strategic thinking across teams.
- Must have experience in the worlds of sports, entertainment, or with large-scale global brands.
- An understanding of the global media landscape with excellent media handling skills and relationships.
- Excellent team management and mentorship skills.
- Ability to influence and thrive at a senior level in a corporate environment.
- Possible travel at some points in the year although not regular.
- Minimum 15 years’ experience working in a communications or integrated marketing environment.
- Proven track record of team management and effective cross-functional team liaison in a sports, entertainment, or wider brand context (in-house or agency).
- Experience in world-class talent management.
- Ability to manage a cross-functional marketing team (social, digital, and PR).
- Excellent media handling skills in a global context.
- Excellent written and verbal communication skills.
- Excellent project management and organizational skills.
- Experience in managing multiple communications agencies.
Skills
- Integrated marketing communications
- PR
- Social media strategy
- Digital communication strategy
- Communications strategy development
- Media handling
- Team leadership
- Brand management
- Project management
- Organizational skills
- Cross-functional team liaison
- Talent management
- Agency management
Location
- New York City
- Los Angeles
- Miami
- Toronto
- Mexico City
- London
- Shanghai
Work Type
- Fixed term maternity cover
- Full-time
Experience Level
- Minimum 15 years’ experience
About the Company
- Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets.
- It accelerates brands through specialized businesses combining storytelling, premium content, live experiences, and global commerce.
- Authentic's brands drive more than $36 billion in annual systemwide retail sales worldwide through a network of over 1,700 licensees and partners in 150 countries.
- The company's portfolio spans more than 50 brands including Reebok, Champion, Sports Illustrated, and many others.
- Authentic fosters an inclusive workplace where diversity of thought and expertise drive competitive advantage.
- The company's global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation.
- Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
Equal Opportunity
- Authentic is an equal-opportunity employer and values and embraces the diversity and inclusion of all Team Members.
- The company does not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
- For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com.