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About the Role

As a Principal Product Marketing Manager on the Photoshop Product Marketing team, you'll play a meaningful role in transforming Photoshop and deepening adoption in a new era of AI-powered growth. You’ll help shape how Firefly and AI come together with Photoshop to empower graphic designers, video editors, photographers, and other professional creatives. This role will lead global, customer-facing product and feature releases, as well as initiatives from awareness to engagement. Scope will span from gathering and synthesizing customer research and insights to informing the product roadmap as Photoshop transforms for the AI era, and optimizing use cases, creative, and messaging for scaled outbound marketing to drive business growth.

Responsibilities

Set clear goals for product marketing releases and initiatives, aligning with Adobe's strategic goals, and communicate strategy and plans effectively to team members and collaborators.
Conduct market research to identify trends, customer needs, and the competitive landscape, using data and insights to inform a comprehensive marketing strategy.
Define and communicate an enduring and unique value proposition for how Photoshop and Firefly work together as part of the Creative Cloud portfolio.
Translate technical capabilities into compelling, consistent messaging that resonates across channels, audiences, and Creative Cloud.
Lead the go-to-market process for new product launches, including messaging, positioning, informing pricing, and promotional activities.
Develop and implement marketing campaigns that drive measurable value, using data and analytics to optimize performance against business objectives.
Map and analyze the customer journey to identify key touchpoints and difficulties, and develop strategies to enhance the overall experience and satisfaction.
Present strategies, plans, and results to senior leadership to inform decision-making, acting as a key cross-functional partner to ensure seamless collaboration on marketing initiatives.

Requirements

Passion for new technologies, creative image-editing products, and the creative industry.
Hands-on experience with Photoshop or any digital imaging tools and the GenAI landscape is preferred.
A distinctive track record of launching technically complex products, leading cross-functional teams, and mentoring junior team members.
Ability to thrive in ambiguity and rapidly evolving, matrixed environments, with a bias for action and problem solving.
Exceptional written and verbal communication skills - the ability to distill complex ideas into digestible content and confidently influence executives, peers, and key decision makers.
Data-driven and insight-led approach, with genuine customer curiosity.
Alignment with Adobe Core Values and commitment to getting results through collaboration and innovation.
Ability to collaborate and influence across the organization.

Skills

Product Marketing
Marketing
Digital Imaging Tools
GenAI
Cross-functional Team Leadership
Mentoring
Problem Solving
Written Communication
Verbal Communication
Data Analysis
Customer Research
Market Research
Go-to-Market Strategy
Messaging
Positioning
Pricing
Promotional Activities
Marketing Campaigns
Customer Journey Mapping
Collaboration
Innovation

Location

California
Washington

Work Type

Full-time

Experience Level

10+ years of experience in product marketing, marketing, or a related field
P50
Individual Contributor

Education Level

BA/BS degree in Marketing, Business or a related degree OR 10+ years of experience OR equivalent practical experience

Salary/Compensations

$145,400 -- $261,150 annually (US)
$180,300 - $261,150 (California)
$165,600 - $239,725 (Washington)

Benefits

Total target compensation (TTC = base + commission) for sales roles
Short-term incentives in the form of sales commission plans for sales roles
Base salary and short-term incentives in the form of the Annual Incentive Plan (AIP) for non-sales roles
Potential eligibility for long-term incentives in the form of a new hire equity award

About the Company

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world.
You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you’re looking to make an impact, Adobe's the place for you.
Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.
Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Equal Opportunity

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Adobe is proud to be an Equal Employment Opportunity employer.
We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Adobe aims to make our Careers website and recruiting process accessible to any and all users.
If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
Our interviews are designed to reflect your own skills and thinking.
The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation.
If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same.
As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews.