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About the Role
Support insight delivery for seven brands across multiple international markets, helping the business understand consumer behavior, purchasing patterns, and brand performance. You will collaborate with internal teams and external agencies, utilizing tools like Bulbshare, Kantar, Euromonitor, YouGov, and Circana to deliver actionable insights, foster self-service through training, and support research projects.
Responsibilities
- Support the delivery of regular consumer and market insight projects to internal teams across marketing, product/design, commercial, innovation and leadership functions.
- Help synthesise findings from third-party tools and proprietary research into clear, actionable outputs in PowerPoint and Excel.
- Deliver insight outputs on time according to the agreed team calendar, working closely with your manager and wider Insight Team.
- Assist with ad hoc consumer and market research projects, including survey analysis, qualitative interviews, desk research, and competitive benchmarking.
- Analyse data from platforms such as Kantar, Euromonitor, YouGov, and Circana to track consumer trends, brand health, and market opportunities.
- Assess the impact of marketing initiatives or product modifications on consumer behaviour, sales performance, and overall engagement.
- Work collaboratively with external insight agencies and research partners to support key projects, including survey management, data pulls, and reporting.
- Ensure third-party insights are efficiently integrated into internal reporting and decision-making processes.
- Help promote a self-service insights culture by delivering training sessions and building easy-to-use resources and engaging communications for business users.
- Act as a first line of support for internal teams, answering questions and guiding colleagues to relevant tools and data sources where possible.
- Help maintain accurate records of ongoing insight projects, calendars, and deliverables.
- Support the continuous improvement of insight processes, templates, and reporting standards.
Requirements
- A deep interest in understanding what makes people tick, and uncovering consumer behaviours and attitudes through data analysis and storytelling.
- Strong analytical skills: highly numerate with an ability to interpret and synthesise large datasets into simple, actionable insights.
- Excellent attention to detail and organisation, with a proactive approach to project management.
- Comfortable using Excel, PowerPoint, and eager to learn new tools and platforms (e.g., Bulbshare, Kantar, YouGov, Circana).
- A strong communicator with excellent written skills — able to explain results from analysis simply to non-technical audiences.
- Collaborative mindset, keen to work across teams and cultures.
- Curious, proactive, and solutions-oriented — excited to get hands-on experience in a global business environment.
Skills
- Excel
- PowerPoint
- Bulbshare
- Kantar
- Euromonitor
- YouGov
- Circana
- Data analysis
- Storytelling
- Project management
- Communication
- Written skills
Location
- Global
- Office
Work Type
- Hybrid working
- Flexible start and finish times
Salary/Compensations
- Competitive salary
Benefits
- Discretionary bonus
- Generous holiday allowance
- Product discounts
- Sample sales
- Enhanced family-friendly policies
- Healthcare support
- Gym and fitness discounts
- Cycle to work scheme
- Electric car scheme
About the Company
- Pentland Brands is a global family business behind some of the world’s most iconic active and lifestyle brands.
- We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.
- Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.
- We are a global family business with a clear purpose: pioneering brands that make life better.
- Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives.
- Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines.
- It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.