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About the Role
As the Marketing Manager for the UAE market, you will be responsible for building brand awareness and generating quality leads. This role involves developing and executing localized marketing strategies, strengthening brand visibility, managing public relations, supporting dealer marketing, and ensuring efficient budget management within a fast-paced, multicultural environment.
Responsibilities
- Develop and execute marketing strategies and annual marketing plans for the UAE market.
- Collaborate with regional Marketing, PR, and Event teams to execute integrated marketing activities across the UAE.
- Build and maintain strong relationships with local media, press, agencies, KOLs, influencers, and key industry stakeholders.
- Handle PR-related issues and crisis communication promptly and professionally.
- Supervise dealer marketing plans and local activations across the UAE network.
- Provide dealers with marketing guidance, campaign support, and performance follow-up.
- Conduct in-depth market analysis to understand customer trends, competitor activities, and market opportunities within the UAE automotive industry.
- Evaluate campaign and event performance, generate actionable insights, and continuously optimize marketing effectiveness.
- Manage and monitor the marketing budget effectively, ensuring efficient allocation of resources and maximizing return on investment (ROI).
- Act as the brand ambassador within the UAE automotive and lifestyle industry.
- Ensure all dealer websites, retail signage, digital assets, and marketing materials are properly localized for the UAE market, culturally relevant, up to date, and fully compliant with BYD CI guidelines and local regulations.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 8 years of experience in marketing communications, with solid experience in the automotive industry (OEM experience preferred).
- Strong understanding of the UAE market, consumer behavior, and local media landscape.
- Experience managing integrated marketing campaigns, PR activities, events, and dealer marketing operations.
- Customer-centric mindset aligned with the mission of promoting sustainable mobility and innovation.
- Strong interpersonal and stakeholder management skills with the ability to work effectively across multicultural and cross-functional teams.
- Results-oriented, proactive, and adaptable to a fast-growing and dynamic business environment.
Skills
- Strategic thinking
- Excellent communication skills
- Public Relations
- Dealer Marketing Management
- Market Research and Analysis
- Budget Management
- Brand Ambassador
- Localization and Compliance Management
- English fluency
- Arabic language skills (strong advantage)
- Chinese language skills (plus)
Location
- UAE
Work Type
- Full-time
Experience Level
- Minimum 8 years of experience
Education Level
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field