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About the Role
We are seeking an ambitious, commercially driven Senior Sales Executive to join our UK Packaging Portfolio. This role is crucial for the continued growth of London Packaging Week and Packaging Innovations & Empack Birmingham, focusing on driving exhibition, sponsorship, advertising, and digital revenue.
Responsibilities
- Identify, research, and engage prospective exhibitors, sponsors, and advertisers.
- Develop and execute strategic sales plans to win new business.
- Build and maintain a healthy sales pipeline through outbound prospecting, networking, and market research.
- Generate revenue through exhibition space, sponsorship, advertising, and digital opportunities.
- Consistently exceed individual sales targets and KPIs.
- Manage and grow a portfolio of existing clients.
- Maximize customer retention and drive year-on-year rebook revenue.
- Build strong, consultative relationships with key decision-makers and stakeholders.
- Identify upselling and cross-selling opportunities across the wider portfolio.
- Deliver exceptional customer service and ensure clients achieve strong ROI.
- Attend industry events, competitor exhibitions, and client meetings both in the UK and internationally.
- Represent the portfolio as a trusted industry partner and ambassador.
- Develop a strong understanding of industry trends, market developments, and customer needs.
- Work closely with marketing, operations, and content teams to support successful event delivery and campaign execution.
- Contribute ideas and market intelligence to support the strategic growth of the portfolio.
- Collaborate with internal teams to deliver best-in-class customer experiences.
- Take ownership of your territory, pipeline, and revenue performance.
Requirements
- 3+ years' experience in a sales, account management/key account management, recruitment agency, or business development role.
- Proven track record of achieving or exceeding sales targets.
- Strong new business development skills with the ability to identify and convert opportunities.
- Experience managing client accounts and building long-term commercial relationships.
- Excellent communication, negotiation, and presentation skills.
- Self-motivated, proactive, and target-driven mindset.
- Comfortable working in a fast-paced commercial environment with clear KPIs.
- Willingness to travel internationally as required.
- Experience within the exhibitions, events, conferences, or media sectors is strongly preferred.
- Experience selling exhibition space, sponsorship, advertising, or media solutions.
- International sales or account management experience.
- Experience managing key accounts and complex sales cycles.
- Knowledge or exposure to industrial processing, energy, manufacturing, or related sectors.
- Recruitment consultants or agency sales professionals with strong new business and relationship management experience will also be considered.
- Experience using CRM systems and sales reporting tools.
Skills
- New Business Development
- Account Management
- Client Retention
- Sales Planning
- Pipeline Management
- Revenue Generation
- Customer Relationship Management
- Negotiation
- Presentation Skills
- Communication Skills
- CRM Systems
- Sales Reporting
Location
- Twickenham TW1 3QS
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Salary/Compensations
- Competitive base salary plus one of the industry's most rewarding uncapped commission structures.
Benefits
- Birthday Day off
- Flexible working
- Hybrid working
- Enhanced family pay (maternity & paternity)
- Cycle to work scheme
- Interest free travel loans
- Free online academy for professional development and upskilling
- Specialist external performance coach services
- Employee assistance programme
- 24/7 access to virtual GP service
- Long service awards
- Pension
- Salary sacrifice option
- Life cover
- Group income protection
- Fully stocked beer & wine fridge in the office
- Regular company socials
About the Company
- Easyfairs is a global event company based in Europe and the USA, organizing and hosting over 200 events worldwide and managing eight venues. Our mission is to bring business communities together, simplifying our customers' lives and increasing their return on investment through all-in formulas, advanced technology, and a customer-centric approach. We employ over 900 talents and have been recognized as Belgium’s “Entrepreneur of the Year®” in 2018 and a Deloitte “Best Managed Company” for seven consecutive years. We are ranked 11th among the world's leading exhibition companies and were named on the 'Sunday Times Best Place to Work' list in 2025 & 2026.
Equal Opportunity
- We are passionate about fostering a diverse, equitable, and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.