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About the Role

As a Digital Experience Manager in Japan, you will optimize the customer experience across all online channels. Your responsibilities include mapping the customer journey, ensuring content consistency, leading the development of functions, visual merchandising, copywriting, and analyzing customer behavior to deliver COS Brand ID and product information effectively.

Responsibilities

Build short-term and long-term strategies for COS Site to achieve customer acquisition and retention goals.
Manage the overall site calendar for regular refreshes, seasonal, and promotional campaigns on both OS and EC platforms.
Create and optimize product copy that clearly communicates campaign mechanisms, product information, and aligns with SEO purposes.
Take agile actions based on site performance and customer behavior data to maximize conversion rates.
Understand online customer expectations through behavior and data analysis, and plan for continuous improvement of UX/website functionality in collaboration with the IT Team.
Translate global and local merchandising and marketing focuses into site delivery, including content and visual communication.
Propose fresh ideas and identify opportunities to drive business by enhancing the customer site experience.
Ensure the COS Japan e-commerce platform aligns with COS aesthetics, balancing product collections based on commerciality, branding, and seasonal trends.
Collaborate within the E-Commerce team to establish a customer journey that drives profitable sales towards set targets.
Drive objectives with the team to secure commercially and visually strong product placement and communication.
Co-work with external business partners to follow up on IT development for site and visual merchandising.
Work cross-functionally with Digital Marketing and Online Merchandising to initiate local commercial plans.
Participate in projects related to site optimization, including navigation, shop content, and search.
Work closely with internal and external partners/agencies to ensure timely and precise launch of online products and content.
Attend team meetings to ensure site plans reflect seasonal opportunities and balance commercial and branding priorities.

Requirements

Previous experience in e-commerce or digital fashion industry preferred.
Insightful and knowledgeable in product hierarchy and customer journey.
Excellent English and Japanese language skills, both verbal & written.
Curious mindset in data.
Excellent communicator with the ability to build relationships with key stakeholders.
Knowledge of E-commerce tools (CMS, BI, GA/GA4).
Possess a strong eye for fashion styling and visual standards, paired with a deep understanding of online consumer behavior.
Ability to be highly organized, thrive when managing multiple deadlines simultaneously, and take pride in site execution precision.
Enjoy analyzing customer journeys and sales data to troubleshoot and improve the digital shopping experience.
A flexible team player who handles changing business needs with an open mind and a proactive, collaborative attitude.
Must have the legal right to work in Japan.

Skills

Customer journey mapping
Site content consistency
Function development
Online visual merchandising
Digital copywriting
Customer behavior analytics
SEO
UX/website functionality improvement
E-commerce tools (CMS, BI, GA/GA4)
Fashion styling
Data analysis

Location

Japan

Work Type

Full-time
Onsite

Experience Level

Digital Experience Manager

Benefits

Attractive benefits with extensive development opportunities globally.
25% staff discount on all H&M Group brands in stores and online.
H&M Incentive Program (HIP).
Commuting fee.
Celebration of Long Service Award.
HIP - H&M Incentive Program for long service employees.
Childcare / Family Care Leave.
Health checkup.
Wellness benefit (Benefit one).
Paid leave / Sick leave.
Volunteer benefit.
Opportunity to work in a global environment.

About the Company

H&M Group is a multi-brand organization comprised of H&M and our Portfolio Brands, including COS, Weekday, & Other Stories, and ARKET.
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design.
The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Equal Opportunity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation.
Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas.
Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world.
Hence all diversity dimensions are taken into consideration in our recruitment process.