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About the Role
The Channel Lead - RTD is a newly created, senior role responsible for building Vinarchy’s wine-based RTD presence with Australia’s most influential retailers, specifically Coles and Endeavour Drinks Group. This role involves owning and developing relationships, leading commercial negotiations, identifying growth opportunities, and influencing cross-functional teams to shape the RTD approach within a wine-led organization.
Responsibilities
- Own senior RTD buyer relationships at Coles and Endeavour Drinks Group
- Lead all commercial negotiations across ranging, pricing, promotions, space and activation
- Translate Vinarchy’s RTD ambition into sustainable distribution, share and profitability outcomes
- Identify and unlock RTD growth opportunities through range expansion, new formats and innovation
- Develop and deliver customer‑specific RTD plans aligned to Joint Business Plans
- Partner with Marketing and Category teams to turn shopper and consumer insight into compelling RTD propositions
- Work closely with Supply Chain to ensure availability, forecasting accuracy and launch execution
- Partner with Innovation teams to shape and land the RTD pipeline with retailers
- Collaborate with Finance / RGM on pricing architecture, margin delivery and promotional ROI
- Own RTD performance reporting and provide clear, commercial recommendations
- Act as the RTD subject‑matter lead internally, educating and influencing senior stakeholders
- Deliver against agreed revenue, volume, share and profitability targets
- Maintain strong commercial governance and alignment with Vinarchy sales standards
Requirements
- Proven experience managing national retail customers (Coles, Endeavour and/or overseas equivalents)
- Recent experience in ANZ RTD space
- Demonstrated success building or expanding a category, not just maintaining it
- Strong RTD or beverage category exposure, with an understanding of innovation, formats and occasions
- Confidence operating in ambiguity and building momentum where no established playbook exists
- The ability to influence cross‑functional teams and senior leaders without formal authority
- Pragmatic, resilient and commercially grounded
- Excited by the opportunity to apply RTD thinking within a wine‑led business
- Provide proof of legal work rights
- May be required to undertake relevant, role‑appropriate pre-employment screening
- Request reasonable adjustments to participate in the recruitment process if needed
Skills
- Senior, commercially astute account leadership
- RTD category growth driving
- Commercial negotiations
- Category and growth development
- Cross-functional influence
- RTD subject-matter expertise
- Commercial governance
Location
- Australia
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Competitive rewards and incentive package
- Annual wine allowance and access to exclusive wine offers
- Paid parental leave
- Go Beyond Day – make a difference in your local community
- Extensive online learning and development resources
- Private health insurance discounts and annual flu vaccination
- Employee Assistance Program and partner discounts
About the Company
- Vinarchy was established in 2025 through the merger of Accolade Wines and Pernod Ricard Winemakers, creating a bold, global wine company with ambition to lead the future of the category.
- Vinarchy operates across Australia, New Zealand, Europe, South Africa, the Americas and beyond, with end-to-end capability from grape to glass.
- The company's portfolio spans global leaders such as Jacob’s Creek, Hardys and Campo Viejo, alongside fast-growing brands and emerging innovations.
- Ready to Drink (RTD) is an exciting frontier for Vinarchy.
Equal Opportunity
- Vinarchy is dedicated to building a diverse, dynamic and inclusive culture and is proud to be an equal opportunity employer.