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About the Role

As the Marketing Manager, you will lead the development and execution of the property’s marketing strategy, building awareness, driving demand, and positioning Caravan as a distinctive lifestyle and experiential destination. You will bring the brand to life through compelling storytelling, content, campaigns, partnerships, and community engagement.

Responsibilities

Lead the development and execution of the property’s marketing strategy, aligned with the Our Habitas brand identity, positioning, and commercial objectives.
Develop and manage integrated marketing campaigns across digital, social media, content, partnerships, PR, activations, and relevant offline channels.
Own the marketing calendar, ensuring campaigns and communications are strategically planned, well executed, and aligned with business priorities.
Lead the development of compelling content and storytelling that captures the spirit, experiences, people, and sense of place of Caravan by Our Habitas Hatta.
Manage social media channels and digital presence, ensuring a distinctive brand voice, engaging content, and meaningful community interaction.
Lead pre-opening and launch marketing initiatives, building awareness, anticipation, and demand ahead of opening.
Develop and manage partnerships with relevant brands, creators, influencers, media, local businesses, and lifestyle communities to increase reach and brand visibility.
Work closely with Sales, Revenue, PR, Operations, and regional marketing teams to maximise opportunities for guest acquisition, revenue generation, and destination awareness.
Identify relevant market trends, audience insights, and cultural opportunities to keep the property’s marketing activity fresh, relevant, and competitive.
Manage external agencies, creative partners, freelancers, and suppliers where required, ensuring quality, timelines, and brand consistency.
Oversee the development of marketing collateral, digital assets, presentations, newsletters, promotional materials, and other communications.
Monitor marketing performance across campaigns, social media, digital channels, partnerships, and activations, using insights to optimise activity and demonstrate ROI.
Manage the property marketing budget effectively, ensuring spend is aligned with priorities and delivers measurable impact.
Ensure all marketing communications consistently reflect the Our Habitas philosophy, visual identity, tone of voice, and distinctive guest experience.
Act as a brand ambassador for Caravan by Our Habitas Hatta, building meaningful connections with guests, the local community, and the wider lifestyle ecosystem.

Requirements

Proven experience in marketing within hospitality, lifestyle, travel, luxury, wellness, or experiential brands, with a strong understanding of guest-led marketing.
Previous experience supporting or leading hotel, resort, restaurant, or lifestyle brand pre-openings and launches is highly desirable.
Strong understanding of digital marketing, social media, content strategy, campaign management, and performance marketing, with the ability to translate strategy into engaging execution.
Creative and commercially minded, with the ability to bring a brand’s story, personality, and sense of place to life through compelling content, campaigns, and experiences.
Experience building relationships with creators, media, lifestyle brands, local partners, and relevant communities to build awareness and engagement.
Strong understanding of how marketing activity contributes to awareness, guest acquisition, engagement, conversion, and overall commercial performance.
Highly organised with the ability to manage multiple campaigns, projects, agencies, and deadlines in a fast-paced pre-opening environment.
Excellent communication and relationship-building skills, with the confidence to work collaboratively with property leadership, commercial teams, regional stakeholders, agencies, and external partners.
Passionate about lifestyle hospitality, experiences, travel, and creating meaningful connections, with an authentic appreciation for the Our Habitas philosophy and values.
Personality and experience are equally valued. Individuality, creativity, and authenticity are celebrated. Bringing your own perspective, positive energy, curiosity, and passion is essential.

Skills

Digital Marketing
Social Media Strategy
Content Strategy
Campaign Management
Performance Marketing
Brand Storytelling
Partnership Development
Community Engagement
Commercial Acumen
Project Management
Stakeholder Management

Location

Hatta Mountains

Work Type

Full-time
Permanent

Experience Level

Marketing Manager

Benefits

Great healthcare
Competitive salary
Extra perks across the Ennismore family of brands
Learning opportunities
Development opportunities

About the Company

Our adventure camp in the Hatta mountains celebrates the land’s spirit, providing countless ways to play and explore the outdoors.
Fifty caravans form a lively community inspired by nomadic exploration, surrounded by hiking and biking trails throughout mountainous terrain that immerse guests in the region’s natural beauty.
A central restaurant fueled by local flavors is designed for guests to gather, and a wellness center offers restorative rituals drawing from local tradition.
Be part of the launch team for a new experiential hospitality concept in the UAE, combining nature, adventure, design, wellness, and community.
This is an opportunity to help shape the identity of a destination from the ground up and create memorable experiences for a new generation of travellers.