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About the Role
Lead the go-to-market strategy and execution for Tyro’s Enterprise proposition, driving integrated campaigns, product launches, and account-based marketing initiatives to strengthen Tyro's position with enterprise and multi-site merchants. This role shapes how Tyro brings products to market, ensuring clear and compelling messaging tailored to enterprise customers, and collaborates across departments to commercialize solutions and generate pipeline growth.
Responsibilities
- Own and execute the go-to-market strategy for Tyro’s Enterprise proposition and product launches
- Develop and deliver integrated marketing campaigns targeting enterprise audiences to drive awareness, engagement and revenue
- Build and execute account-based marketing (ABM) programs for key enterprise prospects in partnership with Sales
- Refine and strengthen value propositions, messaging frameworks and portfolio positioning for enterprise segments
- Partner closely with Product, Sales and Account Management teams to identify customer needs and shape product offerings
- Develop compelling sales collateral, campaign assets and customer-facing content to support acquisition and adoption
- Support sales enablement through training materials, tools and messaging resources
- Collaborate with Marketing to create case studies, campaign content and other product marketing materials
- Analyse market trends, customer feedback and competitive insights to inform strategy and decision making
- Manage multiple GTM initiatives simultaneously while ensuring strong stakeholder alignment across the business
Requirements
- 4+ years’ experience in product marketing or B2B marketing, ideally within fintech, payments, SaaS or a related industry
- Proven experience developing and executing go-to-market strategies for complex or enterprise-level products and solutions
- Hands-on experience delivering integrated marketing campaigns and/or account-based marketing programs
- Understanding of enterprise business models, including multi-site operations and partner ecosystems
- Strong communication, storytelling and presentation skills with the ability to simplify complex concepts into compelling customer messaging
- A data-driven mindset with strong analytical and problem-solving capability
- Demonstrated ability to influence and collaborate across cross-functional teams in a matrixed organisation
- Experience supporting commercial teams with sales enablement and strategic deal support
- Strong organisational skills with the ability to manage competing priorities in a fast-moving environment
- A degree qualification in Marketing, Business or a related discipline is preferred
Skills
- Product marketing
- B2B marketing
- Go-to-market strategy
- Integrated marketing campaigns
- Account-based marketing (ABM)
- Value proposition refinement
- Messaging frameworks
- Sales collateral development
- Content creation
- Sales enablement
- Market analysis
- Stakeholder alignment
- Communication
- Storytelling
- Presentation skills
- Analytical skills
- Problem-solving
- Collaboration
- Organisational skills
Location
- Remote
- In-office
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Degree qualification in Marketing, Business or a related discipline is preferred
Benefits
- A mix of in-office and remote working (3 days in office)
- Learning and career development opportunities
- 18 weeks paid primary carers leave
- 12 weeks paid secondary carers leave
- Annual team-based volunteer day
- Birthday Leave
- Power Up Day (Additional day of leave)
- Weekly team social events, snacks, craft beer and wine, ping pong and video games
- Taco Tuesdays
- Mental health and wellness initiatives
- Novated leasing
About the Company
- Tyro provides integrated payments, banking, and lending solutions to ensure Australian business success.
- With over 21 years of experience, Tyro combines people, technology, and partners to deliver simplified payments and seamless business banking.
- Tyro powers over 76,000 merchants and works with almost 800 partners across hospitality, retail, services, and health sectors.
- Tyro is a fast-paced and innovative company that values commitment to greatness, staying hungry, wowing the customer, being good, and winning together.
- Tyro offers opportunities for career growth and the chance to make a significant impact.
Equal Opportunity
- Tyro is committed to a diverse, inclusive workplace where everyone thrives.
- We welcome applicants of all backgrounds and are an equal opportunity employer.
- If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.