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About the Role
Develop and execute the regional marketing strategy in alignment with global brand standards. Oversee all marketing programs, events, and digital initiatives to build brand awareness, drive consumer engagement, and support sales objectives within defined budgets.
Responsibilities
- Develop and implement integrated marketing strategies for South Korea, Hong Kong, Taiwan and Mongolia, ensuring consistency with global brand standards while tailoring activations to local consumer and market needs.
- Drive brand awareness, strengthen consumer engagement, and support commercial objectives across the region.
- Oversee the execution of consumer and trade promotions, sponsorships, and event activations to maximize ROI and strengthen brand presence.
- Grow regional social media channels and leverage digital platforms to amplify marketing campaigns and engage target audiences.
- Ensure all branding and logo usage adhere to global guidelines and maintain consistency across all activations and touchpoints.
- Maintain accountability for marketing budgets, ensuring cost-effective execution and accurate reporting against annual plans.
- Integrate global brand platforms (Music, Action Sports, Gaming) into local initiatives to enhance relevance and consumer connection.
- Develop strong partnerships with partners, external, and internal stakeholders to support marketing objectives and cultural relevance.
Requirements
- At least 10 years of experience in marketing, planning, execution, and monitoring marketing campaigns.
- More than 5 years of experience in a leadership role.
- Regional marketing experience is preferred.
- Proficiency in platforms like Adobe Creative Cloud, Google Analytics, and HubSpot for content creation, campaign tracking preferred.
- Prior experience in Fast-Moving Consumer Goods (FMCG) or beverage industry.
- Familiarity with action sports, music, gaming, and lifestyle marketing.
Skills
- Advanced Microsoft Office, particularly Excel.
- Utilizing customer relationship management (CRM) software.
- Digital Marketing Platforms
Experience Level
- 10 years of experience in marketing
- 5 years of experience in leadership role
Education Level
- Bachelor's Degree in Marketing or related field of study.
About the Company
- Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.