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About the Role
The Visual Marketing Designer is responsible for designing and executing visual content across multiple channels and media to support sales and marketing efforts. This role contributes to establishing Nth's brand identity and reputation, fostering customer base growth, and promoting long-term stability, client dedication, and profitability. The position may require work at various times, including nights and weekends.
Responsibilities
- Designs and executes visual content across digital, print, packaging, and tradeshow mediums, including email, blog, social media campaigns, website layout, advertisements, branded swag, wayfinding, and promotional materials.
- Delivers cross-departmental graphic design needs by collaborating with various team members to produce branded content.
- Produces PowerPoint presentations, pictorial company directories, and org charts.
- Performs photo and/or video editing as needed.
- Co-brands with technology partner manufacturers.
- Performs videography editing through Adobe programs.
- Collaborates with the Senior Director to serve as an internal resource on AI-assisted design best practices.
- Evaluates current and emerging AI design tools and workflow technologies for practical applications.
- Uses approved generative AI tools to manage and accelerate workflow, design concepting, delivery, and scalability.
- Reviews AI-generated creative for brand accuracy, visual consistency, quality, and appropriateness.
- Reviews and validates AI-assisted content for accuracy, relevance, and brand suitability.
- Uses AI-powered analytics to evaluate campaign performance and recommend creative enhancements.
- Maintains the digital asset library, including AI transparency, tagging, and asset tracking.
- Participates in ongoing education on AI tools, industry trends, intellectual property considerations, and responsible AI practices.
- Assists with maintaining swag inventory and tracking.
- Works with team members to push campaigns via MailChimp or social media.
- Demonstrates flexibility with demands on time and ability to deal with frequent and last-minute scheduling changes.
- Works during Nth Generation's core hours and is flexible to work earlier or later as needed.
- Meets with teams at offices for inventory checks or in-person meetings.
- Performs additional duties as assigned.
Requirements
- Bachelor's degree in graphic design or a related field.
- 3-5 years of relevant work experience in a Visual Marketing Designer role.
- Interest or experience in the Information Technology industry.
- Proven, robust portfolio illustrating design process and examples.
- Relevant experience creating design for web, mobile, and print.
- Proficient with administrative and task-management tools empowered by LLM's.
- Proficient with AI empowered capabilities within creative and marketing platforms.
- Proficient with AI video generation and editing platforms.
- Experience leveraging AI for design concepts, copywriting, image creation, research, and reporting.
- Ability to refine and research AI prompt improvement.
- Skilled in AI-assisted image editing.
- Ability to prompt for visual direction.
- Understands ethical, legal, copyright, and data privacy considerations related to AI-generated content.
- Maintains ongoing proficiency with emerging AI tools and technologies.
Skills
- Digital marketing techniques, tools, and procedures
- Adobe Creative Suite (InDesign, Illustrator, Premier, and Photoshop)
- Typography and copy
- Website interfaces (Wix or similar) and social media design
- Printing process and specifications
- UI/UX fundamentals
- Microsoft Office 365 applications (Teams, Excel, Word, PowerPoint, Outlook)
- Written and verbal communication skills
- Collaborative, positive, patient, enthusiastic, and customer-focused approach
- Ability to work independently and within cross-functional teams
- Managing multiple priorities, balancing long-term projects with urgent requests, and meeting deadlines
- Adapting quickly in an ever-changing department and industry
- Methodical organization, detail-orientation, and problem-solving skills
- Photography (bonus skill)
Location
- San Diego
- Irvine
Work Type
- Non-exempt/hourly
- Full-time
Experience Level
- 3-5 years
Education Level
- Bachelor's degree in graphic design or related field
About the Company
- Nth Generation is a cutting-edge IT Services & Solution Provider.
- Locally and nationally award-winning company, recognized as a Best Place to Work in San Diego and nationally by Inc Magazine.
- Perfect score on Glassdoor.
- Nth's Vision: To deliver AWESOME in everything we do!
- Nth's Mission: To provide transformational technology solutions and services that enable clients to achieve optimal results.
- Nth's Values: Ethics, Success, Relationships, Learning, Innovation.
- Believes employees are the greatest asset, resulting in strong talent, awesome culture, excellent employee tenure, consistent growth, and long-standing client and partner relationships.