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About the Role

This senior role combines audience strategy, analytics, paid digital marketing, and team leadership within the live events and entertainment sector. It involves turning complex data into clear commercial decisions and shaping the audience insights function.

Responsibilities

Lead and manage the Audience and Insights team, improving outcomes through refining data systems, integrations, and working practices.
Build a clear understanding of audiences through data, analytics, and research, translating findings into actionable recommendations.
Lead audience segmentation and targeting across tours and campaigns to improve engagement and marketing ROI.
Analyze campaign and ticket sales performance, using forecasting and advanced analytics to identify opportunities and risks.
Develop dashboards and reporting that make complex data accessible and useful to teams and senior stakeholders.

Requirements

Strategic thinking with hands-on analytical capability and strong team leadership experience.
Comfortable moving between audience strategy, data projects, and digital marketing.
Ability to translate complex findings into straightforward recommendations for senior leaders and non-specialist stakeholders.
Some experience in live events, ticketing, or entertainment marketing, including data project management.
Strong understanding of audience segmentation, digital advertising, and analytics tools such as Power BI and GA4.
Proven experience working with data analysts and translating complex data into clear recommendations for senior and non-technical stakeholders.
Experience with audience research, CRM, or ticketing system projects.
Sound understanding of data protection and data governance.
Experience with Customer Data Platforms, Single Customer Views, or advanced analytics techniques (desirable).
Interest in applying AI and emerging technology to audience insight and commercial decision-making (desirable).

Skills

Audience strategy
Analytics
Paid digital marketing
Team leadership
Data systems
Data analysis
Audience segmentation
Targeting
Marketing ROI
Campaign analysis
Ticket sales performance analysis
Forecasting
Advanced analytics
Dashboard development
Reporting
Digital advertising
Power BI
GA4
Audience research
CRM
Ticketing systems
Data protection
Data governance
Customer Data Platforms
Single Customer Views
AI
Emerging technology

Location

London

Work Type

Permanent
Hybrid

Experience Level

Senior

Salary/Compensations

c. £55k depending on experience

About the Company

An established and growing live events business connecting audiences with leading voices from culture and entertainment.
Produces experiences ranging from intimate conversations to large-scale tours and online events.
Works across international markets.
Known for thoughtful, culturally relevant programming.
A creative, collaborative organisation where understanding the audience plays an important role in shaping commercial and programming decisions.

Equal Opportunity

Dedicated to promoting diversity in all its forms.
Committed to creating an inclusive and equitable environment that promotes equal opportunities.
Actively encourage candidates from under-represented groups to apply.
Warmly welcome all individuals with exceptional abilities, irrespective of their background.