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About the Role
Operating within the Martech & Operations team, this role is responsible for translating business strategy, customer needs, and data insights into scalable, AI-driven decision logic using Pega Customer Decision Hub. The Senior Pega Decision Architect will act as a strategic decisioning authority, bridging business objectives, analytics, and Pega's capabilities to ensure customer interactions are relevant, measurable, compliant, and continuously improving. This role is key to the successful delivery of TPG Telecom’s marketing and decisioning transformation.
Responsibilities
- Design, build, and optimize Next Best Action strategies in Pega Customer Decision Hub, translating business objectives and customer lifecycle goals into scalable, model-driven decision logic.
- Own the end-to-end decisioning design within CLM squads, defining decision frameworks, requirements, and measurable outcomes.
- Configure and govern Pega CDH components, ensuring alignment with Pega guardrails, CDH best practices, and enterprise architecture standards.
- Lead decisioning experimentation and performance optimization, designing and executing A/B testing, multivariate testing, control groups, and simulations.
- Partner with Data Science and Insights teams to analyze customer, behavioral, and performance data.
- Provide strategic oversight and stewardship of the decisioning ecosystem, contributing to the evolution of NBA frameworks and best practices.
- Ensure decisioning solutions comply with regulatory, consent, and ethical marketing requirements.
- Act as a senior subject-matter expert for Pega CDH, coaching team members and fostering a collaborative decisioning culture.
Requirements
- Degree in relevant areas such as Business, Marketing, IT, Maths, Information Systems or Finance.
- Extensive hands-on experience with Pega Customer Decision Hub, including designing and implementing Next Best Action strategies using Pega’s Strategy Framework (v8.23 preferred; v8.7+ acceptable).
- Exposure to Pega 1:1 Operations Manager preferred.
- Strong analytical and problem-solving capabilities.
- Proven experience designing and evaluating experimentation frameworks, including A/B testing, control groups, and performance measurement.
Skills
- Pega Customer Decision Hub
- Next Best Action strategies
- Pega Strategy Framework
- Pega 1:1 Operations Manager
- A/B testing
- Multivariate testing
- Control groups
- SQL
- Relational data models
- AWS
- Azure
- Pega Cloud
- Privacy
- Consent
- Ethical marketing
Location
- Sydney
Work Type
- Contract
- Full-time
Experience Level
- Senior
Education Level
- Degree in Business, Marketing, IT, Maths, Information Systems or Finance
About the Company
- TPG Telecom
Equal Opportunity
- Australian/NZ Citizens/PR Holders only