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About the Role

Black Ore is seeking a Head of Marketing to build the company's marketing function from the ground up. This role will initially be an individual contributor, responsible for writing copy, managing launches, pitching journalists, and staffing events. The position offers a unique opportunity to shape the marketing strategy for a category-defining AI platform in the financial services sector.

Responsibilities

• Define and own Black Ore’s positioning and messaging across all markets.
• Develop go-to-market strategies for new products, services, and market entries.
• Lead marketing strategy and planning, including objectives, channel mix, and quarterly/annual plans.
• Build and evolve brand strategy, identity, and voice in partnership with our CEO.
• Establish and enforce brand guidelines across all touchpoints.
• Develop and own content strategy, including themes, formats, cadence, and distribution.
• Write copy for web, ads, email, social, and long-form content.
• Craft storytelling and brand narratives that resonate with accounting firm buyers.
• Lead creative development including design assets, campaigns, and brand collateral, managing contractors and freelancers.
• Define product positioning and messaging for CPA firms, enterprise accounting buyers, and adjacent segments.
• Translate complex AI and tax workflows into clear, differentiated value propositions.
• Lead launch planning and execution, coordinating cross-functional stakeholders.
• Build and manage relationships with accounting trade media and mainstream business press.
• Drive earned media coverage and brand visibility by pitching and placing stories.
• Establish thought leadership strategy for the executive team and subject matter experts.
• Plan and execute conferences, summits, and field marketing initiatives.
• Manage trade shows, sponsorships, and speaking opportunities.
• Develop experiential campaigns that create memorable brand interactions.
• Partner with leadership to develop joint campaigns and co-marketing content with strategic partners.
• Support Sales, BD, and channel partners with materials, programs, and activation.
• Build marketing programs that extend reach through the accounting ecosystem.
• Select, onboard, and manage external agencies, freelancers, and technology vendors.
• Own advertising partnerships and media planning across trade publications.

Requirements

• 6–10 years of marketing experience, including time as the first or early marketer at a high-growth startup.
• Willingness and demonstrated ability to operate as a hands-on IC for the first 6-12 months before building a team.
• Proven track record of driving pipeline growth and brand development in B2B.
• Strong hands-on experience across multiple marketing disciplines — product marketing, content, PR, events, and demand generation.
• Excellent written communication skills, capable of producing publish-ready copy independently.
• Strong analytical thinking and a bias toward measurable outcomes.
• Ability to work independently, manage priorities, and drive work to completion without direct supervision.
• Experience marketing to accounting, tax, legal, or other regulated professional services buyers (Preferred).
• Experience marketing AI/ML, fintech, or technical products to non-technical audiences (Preferred).
• Experience at a Series A–B SaaS or fintech company going through a category-defining moment (Preferred).
• Familiarity with modern marketing tools, automation platforms, and analytics systems (Preferred).
• Existing relationships with accounting trade media or the broader CPA ecosystem (Preferred).

Skills

• Marketing Strategy
• Brand Positioning
• Messaging Development
• Go-to-Market Strategy
• Content Strategy
• Copywriting
• Creative Development
• Product Marketing
• Public Relations
• Media Relations
• Thought Leadership
• Event Marketing
• Partnership Marketing
• Vendor Management
• Media Planning
• Analytical Thinking
• Cross-functional Collaboration

Location

• Austin
• NYC
• SF

Work Type

• Full-time
• Hybrid

Experience Level

• Head of Marketing
• Senior

Benefits

• Competitive salary and equity based compensation
• Best-in-Class health benefits
• Platinum, 100% Employer-paid medical, dental and vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Additional Health programs (e.g., One Medical, Talkspace, Kindbody)
• 401K
• Roth 401k
• Parental Leave
• Unlimited PTO
• Relocation support

About the Company

• Black Ore is building the leading AI platform designed to accelerate financial services.
• The company's flagship offering, Tax Autopilot, leverages proprietary AI agents to automate tax preparation and compliance.
• Founded in 2022, Black Ore launched with $60 million in early stage funding from prominent investors.
• The team has an ambitious vision to transform how businesses and consumers interact in financial services.