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About the Role
We are seeking our first Brand & Content Manager to join our founding team. This role will define how Shepherd presents itself in the market and establish it as a trusted voice for startups navigating legal matters. You will collaborate directly with the founding team to own and execute Shepherd's content strategy from narrative development to distribution, building a system that consistently attracts, educates, and converts founders. As an early team member, you will have full ownership of Shepherd's content engine, shaping its voice, building its presence across various channels, and transforming customer insights into high-performing content. This is a unique opportunity to build the content foundation for a category-defining company at the intersection of AI and legal services.
Responsibilities
- Own Shepherd’s end-to-end content strategy across all channels (LinkedIn, newsletter, website, email, partnerships, community)
- Develop and refine Shepherd’s core messaging, narrative, and voice
- Create high-quality content that educates and converts (posts, articles, case studies, founder guides, email campaigns)
- Manage and scale founder-led content, including ghostwriting and thought leadership
- Build and execute a consistent content calendar aligned with GTM priorities
- Distribute content effectively across channels to maximize reach and engagement
- Repurpose content across formats (e.g., long-form → short-form → email → social)
- Collaborate with sales and growth to create content that supports pipeline generation and conversion
- Analyze content performance and continuously optimize based on engagement and conversion metrics
- Capture insights from customers, sales calls, and product usage to inform content strategy
- Experiment with new channels, formats, and growth loops to expand reach
Requirements
- 4–8+ years of experience in a Senior content marketing, growth, or a related role
- Proven track record of building and scaling content across multiple channels
- Strong writing and storytelling skills- clear, compelling, and founder-friendly
- Experience owning content strategy end-to-end (not just execution)
- Deep understanding of content distribution, not just creation
- Ability to translate complex topics into simple, engaging content
- Comfort working in a fast-paced, early-stage environment
- Experience creating content for startups, SaaS, fintech, or legal tech
- Hands-on experience with modern distribution channels, including LinkedIn (organic and founder-led growth), Google / SEO (content strategy, keyword targeting, ranking content), AI-driven discovery platforms (e.g., ChatGPT, Perplexity, answer-engine optimization), and short-form video platforms (TikTok, Instagram, YouTube Shorts)
- Experience building personal or company brands on LinkedIn or similar platforms
- Familiarity with SEO, email marketing, and growth analytics
- Experience working closely with founders or executive teams on thought leadership
- Interest in AI, startups, and the future of professional services
- Owner mindset- You take full responsibility for Shepherd’s content presence across channels
- Strategic thinker- You connect content to business outcomes like pipeline and revenue
- Creative storyteller- You know how to make complex ideas engaging and memorable
- Distribution-first- You think about where content lives and how it spreads, not just how it’s created
- Operator- You build systems, not just one-off pieces of content
- Adaptable- You iterate quickly based on data and feedback
Skills
- Content Marketing
- Growth Marketing
- Content Strategy
- Narrative Development
- Content Distribution
- Brand Building
- Email Marketing
- SEO
- Ghostwriting
- Thought Leadership
- Content Calendar Management
- Content Performance Analysis
- Customer Insights Analysis
- SaaS Marketing
- Fintech Marketing
- Legal Tech Marketing
- AI
- Storytelling
- Writing
- Analytics
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $125,000 – $140,000
Benefits
- Competitive compensation
- Meaningful equity: Early-stage ownership with significant upside
- Direct impact: Own Shepherd’s voice, narrative, and brand from day one
- Creative ownership: Build and scale a multi-channel content engine
- Professional growth: Opportunity to grow into Director of Content / Brand as the company scales
- Mission-driven work: Help democratize access to high-quality legal services for startups
About the Company
- Shepherd is a company at the intersection of AI and legal services, aiming to democratize access to high-quality legal services for startups.
- CORE VALUES: BE BOLD & TAKE INTELLIGENT RISKS, DEMAND EXCELLENCE, EXECUTE RELENTLESSLY, EARN TRUST THROUGH ACTION, BE A GOOD PERSON.
Equal Opportunity
- We are an equal opportunity employer and are committed to building a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected characteristic.