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About the Role
GoHenry is seeking a CRM Manager to join their Product team. This role is crucial in managing CRM channels (email, push, SMS) to drive customer engagement and retention, ultimately supporting the mission to make every kid smart with money.
Responsibilities
- Partner with development squads, Marketing, Customer Support, and Legal to own campaigns from inception to execution and iteration.
- Manage GoHenry's CRM channels – email, push and SMS – defining the right message, audience, and timing across each.
- Define and build campaigns with clear hypotheses, KPIs, and segmentation strategies based on user behaviour and data signals.
- Collaborate with Data Engineering and Data Analytics to build robust data flows for measurement infrastructure.
- Implement and scale testing frameworks (e.g., A/B, MAB) to improve performance.
- Monitor campaign and cohort performance, translating insights into action and iteration.
- Develop a deep understanding of GoHenry products, identifying barriers to account activation, drivers of cancellation, and engagement levers.
- Continuously review and assess CRM processes and workflows, providing recommendations for improvement.
- Maintain a roadmap of key projects and priorities, including forecasts and goal targets.
- Coach and develop the CRM Executive, providing clear direction and growth opportunities.
Requirements
- Proven track record: 5+ years of experience in Lifecycle Marketing, CRM, or customer engagement roles (preferably in subscription, fintech, or consumer SaaS).
- Deep understanding of metrics across acquisition, activation, and retention, with the ability to interpret results and apply learnings at scale.
- Experience with automation platforms like Customer.io; experience with segmentation, personalisation, and conditional logic.
- A natural cross-functional partner who drives clarity, alignment, and accountability from brief intake through launch and post-campaign analysis.
- Curiosity to understand the unique needs of families and deliver inclusive experiences that strengthen connections between them.
- Drive to raise the bar for how we communicate with our customers.
- Drive to always test, always optimise, raise the bar for our customers and colleagues, and find a way to get things done.
Skills
- Lifecycle Marketing
- CRM
- Customer Engagement
- Email Marketing
- Push Notifications
- SMS Marketing
- Campaign Management
- Segmentation
- Personalisation
- A/B Testing
- Data Analysis
- Customer Empathy
- Cross-functional Collaboration
Location
- Remote
- Office
- Hybrid
Work Type
- Full-time
Experience Level
- 5+ years
Benefits
- Workplace pension plan
- 33 days of holiday (including public holidays)
- Great company events
- GoFlex - Work from Home, Office, or a mix of both
- Your Birthday Day off
- Excellent Induction & onboarding programme
- Ongoing learning & development
- Choice between Bupa Health Cash Plan or Bupa Private Medical
- Death in service – 4x your annual salary from month 1
- Physical and Mental Wellbeing support and platforms for you and your family
- Family-friendly leave policies
- Enhanced maternity leave
- Paternity leave
- Salary Sacrifice options
About the Company
- GoHenry is the money app giving kids a head start in life as they learn to earn, save, spend and invest – all with parental oversight.
- Having pioneered a new category in financial education when it launched in 2012, over 2.3 million kids have now learnt money skills with GoHenry.
- With the ultimate goal to make every kid smart with money, GoHenry believes the best way to learn is to get hands-on experience with money.
- Our work to empower the next generation has been recognised dozens of times since 2012.
- Our Money Missions were named ‘Best Financial Education Journey’ in the 11:FS Pulse 2026 annual report.
- We won Finder’s ‘Best Kids' Card Provider’ in 2025.
- We won City AM Dragon Awards ‘Leadership in Financial Literacy’ award in 2024.
- We were named in the Top 100 Most Loved Workplaces in the UK in 2023.
- We won the Tech for Good award at the Better Society Awards 2023.
- GoHenry kids have donated over £770,000 of their own money to NSPCC via their GoHenry accounts.
Equal Opportunity
- GoHenry is an equal-opportunity employer, and we’re on a mission to foster a diverse & inclusive workplace.
- Individuals seeking employment at GoHenry are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.