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About the Role
Oversee End-to-End content creation (social & retail) for a market-leading global CPG business, ensuring creative excellence, high production craft, and brand consistency. This role reports to the Social Account Lead and is based in Sydney.
Responsibilities
- Lead the refinement and execution of market-specific content strategies aligned with global brand direction and local nuances.
- Own content effectiveness and excellence across consumer and shopper touchpoints.
- Act as the brand's expert on the local market, understanding culture, communities, and social media trends.
- Oversee the end-to-end content creation process from ideation to optimisation.
- Partner with key agency partners by providing clear and insightful briefs for social and retail communication.
- Ensure the brand’s digital content is culturally relevant, engaging, and authentic.
- Act as the hub between brand, social, and content pods, analysing content performance metrics and adapting strategy.
- Implement processes to review and approve agency-created content, ensuring alignment with brand standards.
Requirements
- Proven experience in leading creative content teams or projects, ideally in the respective category or a related industry.
- Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
- Strong understanding of the respective products, trends, ingredients, and industry terminology for the respective brand(s).
- A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
- Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
- Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
- Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.
- Demonstrable experience using generative AI tools for content creation (desirable).
- A demonstrable passion to build brand desire and drive purchase through conversion, keeping up with trends, key players and insights and reflecting a genuine enthusiasm for the field.
- Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles (preferred).
Skills
- Exceptional Writing & Editing
- Visual Storytelling
- Content Strategy
- Team & Project Management
- Performance Analysis
- Generative AI Understanding
- Tech-Savviness (preferred)
- Data-Driven Approach (preferred)
- Ethical Considerations (preferred)
Location
- Sydney
Work Type
- Max Term contract (3 months duration, with potential for extension)
About the Company
- WPP Production is the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Equal Opportunity
- WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.