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About the Role
As the Business Development Manager – Out of Home for the South West & Wales, you will be the primary representative of Minor Figures in the region, responsible for expanding our market presence, securing new business, and nurturing our existing customer relationships. This field-based role emphasizes market engagement, customer interaction, and opportunity development, working closely with Route to Market partners and the Out of Home team to ensure effective strategies for business growth. We seek a commercially astute, curious, energetic, and entrepreneurial individual who is a self-starter adept at building relationships and driving action. Prior sales experience in coffee, FMCG, foodservice, or a related sector, coupled with a genuine enthusiasm for coffee and the Minor Figures brand, is highly desirable.
Responsibilities
- Build and grow the Minor Figures business across the South West and Wales, focusing on specialty coffee, roasters, foodservice, and contract catering.
- Win new business by identifying high-potential customers, creating opportunities, and converting prospects into new Minor Figures accounts.
- Grow existing customers and networks by identifying opportunities to increase distribution, listings, volume, and product range.
- Develop Route to Market partnerships, collaborating with distributors to identify, develop, and convert opportunities within their customer base.
- Build strong customer relationships, becoming a trusted partner to operators, buyers, owners, and key decision-makers.
- Educate, sample, and activate products and brand initiatives with customers, operators, distributors, and their teams.
- Own pipeline and territory plans, utilizing CRM to manage opportunities and create clear plans for maximum growth potential.
- Create market opportunities through customer visits, industry events, trade shows, and market insight to generate leads and identify emerging trends.
- Collaborate with the wider Out of Home team by sharing customer feedback, market intelligence, competitor activity, and best practices.
- Represent the Minor Figures brand in the market, embodying its culture and energy, and effectively planning time and territory to maximize commercial impact.
Requirements
- Commercially driven with an understanding of account growth and target delivery.
- Highly organized with the ability to manage multiple workstreams from planning to execution.
- Relationship-led, confident working with stakeholders at all levels.
- Proactive and hands-on, taking ownership without needing constant direction.
- Comfortable in Coffee and Foodservice environments, ideally with experience with major UK Foodservice distributors, Contract Caterers, and HORECA customers.
- Energetic, curious, and adaptable to thrive in a fast-moving environment.
- Passionate about Out of Home sectors (coffee, foodservice, hospitality) and comfortable managing a large territory with regular travel.
- Previous experience in sales within coffee, FMCG, foodservice, or a related industry is valuable.
- Genuine passion for great coffee and the Minor Figures brand.
Skills
- Sales
- Business Development
- Relationship Building
- Pipeline Management
- Territory Planning
- Market Analysis
- Customer Education
- Brand Activation
- CRM Software
Location
- South West England
- Wales
- London E17 (HQ visits)
Work Type
- Field-based
- Hybrid
- Remote (working from home)
- Full-time
Experience Level
- Sales experience in coffee, FMCG, foodservice, or related industry preferred.
Benefits
- Opportunity to invest in the business with share options.
- 25 days of annual leave + bank holidays.
- Up to 5 days annual leave rollover.
- 1 additional day off for protest, volunteering, or demonstration.
- EquipsMe Health Insurance.
- Free 'Calm' app membership for employee and family.
- Parental Leave Policy.
- Pension scheme (NEST).
- Plenty of coffee and oat milk.
- Vegan lunch and snacks when in the office.
- 30% staff discount on all orders.
About the Company
- Minor Figures was founded in 2014, specializing in innovative, plant-based products for a sustainable future.
- Our Barista Oat range is used in over 10,000 independent coffee shops globally, with products available on 4 continents.
- The company has been B Corp Certified since 2022.
- Minor Figures is experiencing rapid growth and seeks creative, bold, and individualistic thinkers to join the team.
- We value diversity, individuality, and a team composed of individuals with varied experiences and perspectives.
- The company culture encourages creativity and testing new ideas.
Equal Opportunity
- Minor Figures is committed to cultivating an inclusive and diverse culture where all members are welcome and can be proud of who they are.
- We provide equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality, or social class.
- Hiring decisions are based solely on abilities and effectiveness.