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About the Role

Zeta is seeking a commercially minded marketing leader to build and lead the UK Account-Based Marketing (ABM) and Customer Marketing function. This role will focus on protecting and expanding strategic customer relationships, increasing Zeta's footprint, deepening executive engagement, and turning customer success into advocacy. You will also partner with Enterprise Sales to create qualified pipeline within a selected portfolio of enterprise prospects. Reporting to the President, UK, you will own UK account-marketing priorities, market-development investment, and programme performance, closely collaborating with Global Marketing, GVP Customer Growth, and GVP Enterprise Sales.

Responsibilities

Prioritize strategic UK customers and identify marketing support for retention, expansion, and account penetration.
Develop and execute coordinated ABM and customer marketing programs based on customer priorities and strategic account plans.
Create value-led programs to educate customers on Zeta capabilities and the Zeta Marketing Platform (ZMP).
Ensure shared account strategy and clear commercial objectives between Customer Growth and Marketing.
Build a systematic executive engagement program for senior decision-makers in UK customers and prospects.
Develop executive dinners, roundtables, workshops, and roadshows to advance account relationships.
Establish a structured UK customer advocacy program, identifying flagship customers and developing customer stories and references.
Partner with GVP, Enterprise Sales on a defined portfolio of strategic UK prospects.
Build personalized named-account programs to create executive access and generate enterprise opportunities.
Support competitive displacement programs with relevant insights and messaging.
Utilize account intelligence, intent, and engagement signals to prioritize investment for targeted campaigns.
Develop a repeatable approach to enterprise demand generation focused on opportunity quality.
Shape and deliver a focused UK market-development program to support customer growth and enterprise pipeline.
Develop customer and prospect events, industry engagement, and partner-marketing opportunities.
Build relationships with UK agencies, partners, and influencers.
Connect UK thought leadership and customer storytelling with target-account engagement.
Manage the UK market-development budget, allocating investment and assessing commercial impact.
Establish a consistent operating cadence across Marketing, Customer Growth, and Enterprise Sales.
Translate Global Marketing capabilities into relevant UK account programs.
Partner with Product Marketing, Marketing Operations, and UK Field Marketing for coordinated execution.
Ensure all significant programs have named accounts, clear commercial objectives, defined audiences, and measurable outcomes.
Maintain visibility of account engagement and marketing contribution in Salesforce.
Build strong adoption of ABM programs across account and sales teams.
Establish a measurement framework for account engagement, executive access, customer advocacy, and pipeline generation.
Agree on consistent definitions and attribution with Customer Growth, Enterprise Sales, and Marketing Operations.
Demonstrate marketing's contribution to retention, NRR, expansion, and new-logo growth.
Conduct regular performance reviews, capture learnings, and reallocate investment.

Requirements

Significant experience leading ABM, customer marketing, field marketing, or strategic B2B marketing programs within SaaS, MarTech, data, customer engagement, or adjacent enterprise technology.
Track record of building effective programs for complex enterprise accounts, including customer expansion and new-logo acquisition, in partnership with commercial teams.
Experience connecting marketing investment to qualified pipeline, opportunity progression, and revenue.
Disciplined budget management and a clear approach to measurement.
Experience creating programs for senior enterprise audiences, developing customer advocacy, and navigating complex buying committees.
Strong understanding of the UK enterprise buying environment.
Experience using Salesforce and account-intelligence or ABM platforms (e.g., 6sense, Demandbase).
Excellent communication and stakeholder-management skills.
Experience operating within a global marketing organization while building strong local execution.
Experience building or scaling a marketing function is valuable.
Comfortable moving between strategy and hands-on delivery.
Understanding that successful ABM depends on a shared account strategy and close partnership with customer and prospect relationship managers.
Collaborative, pragmatic, and accountable.
Uses data and customer insight to challenge assumptions, make investment decisions, and improve performance.
Comfortable navigating a complex global organization and building a function.

Skills

Account-Based Marketing (ABM)
Customer Marketing
Field Marketing
Strategic B2B Marketing
SaaS Marketing
MarTech
Data Marketing
Customer Engagement Marketing
Enterprise Technology Marketing
Commercial Acumen
Analytical Skills
Budget Management
Measurement Frameworks
Executive Engagement
Customer Advocacy
Buying Committee Navigation
Salesforce
Account Intelligence Platforms
ABM Platforms
Stakeholder Management
Global Marketing Operations
Local Execution
Marketing Function Building
Data Analysis
Customer Insight Utilization

Location

Work Type

Full-time

Experience Level

Leadership
Senior

About the Company

Zeta helps enterprise brands connect customer data, intelligence and activation to create better customer experiences and measurable growth.
We are investing in the UK as a priority growth market.

Equal Opportunity

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work.
We provide a forum for employees to celebrate, support and advocate for one another.
Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/