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About the Role
The BTL Marketing Manager is responsible for planning, executing, and managing below‑the‑line (BTL) marketing initiatives for the Motorola program within Canada. This role drives in‑market execution across retail, carrier, and field activations, ensuring flawless delivery of incentives, contests, demos, giveaways, and partnerships while managing budgets, vendors, and internal stakeholders.
Responsibilities
- Lead end‑to‑end execution of BTL marketing programs for Motorola Insiders, including activations, contests, incentives, and retail initiatives
- Manage administrator responsibilities, including prize ordering and fulfillment, NPI support, training localization, demo mode localization, and Costco skid coordination
- Own finance and budget management, including internal budget tracking and alignment with finance teams
- Execute and support partnership initiatives, including TVCs, on‑site branding, banding, and activation execution
- Oversee contest and promotional mechanics, including social, CRM, contests, GWP, and reward & recognition execution
- Develop and execute carrier programs, including incentive creation, sourcing, T&Cs, fulfillment, and compliance
- Manage GWP programs, including sourcing, logistics, fulfillment, and vendor coordination
- Plan and support in‑market events, such as lunch/dinner launches, lobby activations, and retail launch moments
- Coordinate closely with the field team, ensuring alignment, timelines, materials, and execution readiness
- Act as the primary point of contact for cross‑functional teams, agencies, and vendors to ensure on‑time, on‑budget program delivery
Requirements
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
- 3+ years of experience in Channel Marketing
- Proven experience managing promotions, incentives, contests, and retail programs
- Experience working with field teams, carriers, and retail partners preferred
- Wireless experience is required
- Strong project management skills with the ability to manage multiple concurrent initiatives
- Experience managing budgets, vendors, and fulfillment processes
- Strong cross‑functional collaboration and stakeholder management skills
- Detail‑oriented with a strong execution mindset
- Comfortable working in fast‑paced, deadline‑driven environments
- Regularly sit, talk, and/or hear
- Occasionally lift and carry up to 10 pounds
- Continuous hand/eye coordination and fine manipulation
- Occasionally, travel via flight or other modes of transportation
Skills
- Project management
- Budget management
- Vendor management
- Fulfillment processes
- Cross-functional collaboration
- Stakeholder management
- Detail-oriented
- Execution mindset
- Working in fast-paced, deadline-driven environments
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 3+ years of experience in Channel Marketing
Education Level
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
Salary/Compensations
- CAD $80,000.00/Yr. - CAD $80,000.00/Yr.
Benefits
- Weekly competitive pay with bonus potential
- Health and wellness benefits plans
- Paid time off and holidays
- Paid training, drive time, and mileage between store locations
- Technology reimbursement
- Referral bonus
- Opportunity to work with a growing company that actively rewards and promotes its employees
About the Company
- Channel Partners is a team of experts delivering end-to-end retail, marketing, and consumer activation solutions across industries. We connect every part of the retail ecosystem to move brands forward with precision, speed, and measurable impact. Visit us at www.channelpartners.com for more information.
Equal Opportunity
- Channel Partners Solutions is an equal opportunity employer in every aspect of employment, including but not limited to; selection, training, development and promotion of the most qualified candidates and employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by state or local law. Channel Partners is committed to equal employment opportunity in all other privileges, terms and conditions of employment that may not be covered in this statement. Channel Partners is an at-will employer.