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About the Role
The Marketing Director leads the firm's marketing function, providing strategic leadership to drive growth. This role involves developing and implementing marketing plans, executing strategic programs, and identifying new opportunities in collaboration with a team of experienced marketers and firm leadership.
Responsibilities
- Lead and manage the marketing function.
- Build and maintain a collaborative, high-performing marketing team.
- Provide guidance, coaching, and leadership to the marketing team for career development.
- Hold regular marketing team meetings to foster collaboration and share information.
- Create and leverage best practices throughout the team and firm.
- Align objectives and measure performance to demonstrate marketing's contributions to firm goals.
- Reinforce and prioritize initiatives with direct reports, such as events, webinars, campaigns, advertising, and content creation.
- Develop/update and implement annual marketing planning tools, resources, and communications.
- Travel to key offices as needed to foster relationships, teaming, and collaboration.
- Oversee the development and execution of strategic marketing plans incorporating market insight, segmentation, channel management, industry and service trends, and effective marketing strategies and tactics.
- Collaborate to develop strategic marketing growth plans aligned with industry practice business goals.
- Provide strategic leadership regarding individual growth opportunities for industry and specialized services practice areas.
- Provide strategic, proactive insights to managing principals and business unit leadership regarding marketing-facing actions.
- Develop standard reports focusing on key marketing and sales metrics.
- Oversee marketing budget and spend to ensure return on investments.
- Participate in leadership team meetings, representing the marketing perspective.
- Support the development and execution of marketing strategies and tactics based on firm goals and priorities.
- Lead and manage the marketing mix from generating awareness and interest for industries and services in priority markets.
- Team with firm research resources on identifying industry and emerging new business opportunities.
- Support go-to-market team meetings, presenting on marketing concepts.
- Contribute to strategic target account programs and firm sales initiatives.
- Assist partners in retaining and generating additional specialized services revenue from existing clients.
- Drive the implementation of and use of Salesforce.com throughout the firm.
- Execute the Baker Tilly brand in all strategies and tactics, customizing messaging as appropriate.
- Perform other responsibilities as assigned, including participation in special projects like merger integration.
- Serve as a leader on the GTM team to ensure alignment and delivery of priorities.
- Actively participate in leadership meetings.
- Facilitate regular meetings with Senior Director and managing principals.
- Report on strategy and tactical delivery.
- Lead and/or participate in special projects, such as merger integrations.
- Lead and/or participate in occasional marketing operations projects.
- Co-lead the administration of marketing function taskforces.
- Participate in and/or champion select taskforces.
- Analyze MROI data to identify best practices and ineffective activities.
- Collaborate, communicate, and oversee the implementation of best practices within firm practice areas.
- Ensure effective use of the firm’s marketing tools, systems, and resources.
- Maintain and expand knowledge base in area of expertise.
- Participate in professional organizations to support brand in the market.
- Participate in independent study to continue to enhance skills.
- Integrate new knowledge, skills, and best practices into daily work and share with colleagues.
- Become sought out by others due to in-depth knowledge and expertise of the industry and marketplace.
Requirements
- Bachelor’s degree in marketing, communications, business, or related field.
- Excellent interpersonal skills, strategic thinking, superior judgment, and strong work ethic.
- Excellent written and verbal communication skills; communicate effectively with all levels of staff.
- Demonstrated leadership in applying current marketing principles, including marketing automation, CRM, social media, online and native advertising, and other digital marketing.
- Ability to manage and prioritize projects independently.
- Excellent planning and measurement skills, including experience in building integrated campaigns and leveraging thought leadership.
- Excellent people skills and ability to build relationships with leadership and team.
- Strong organizational skills, keen attention to detail, and strong hands-on computer skills, including Microsoft Office Suite.
- Effectively work to develop projects proactively, work under tight deadlines, and be resourceful in addressing challenges and solving problems.
- Minimum of 12 years business-to-business marketing experience, preferably in a professional services environment.
- Demonstrated leadership skills and prior marketing management experience in a professional services firm preferred.
Skills
- Marketing automation
- CRM
- Social media
- Online advertising
- Native advertising
- Digital marketing
- Microsoft Office Suite
- Salesforce.com
Location
- Milwaukee, WI
- Dallas, TX
- Minneapolis, MN
- Nashville, TN
Work Type
- Onsite
- Remote
- Hybrid
Experience Level
- 12+ years of business-to-business marketing experience
- Marketing management experience
Education Level
- Bachelor's degree in marketing, communications, business, or related field
Salary/Compensations
- Milwaukee, WI: $169,100 - $240,320
- Dallas, TX: $174,100 - $252,340
- Minneapolis, MN: $174,100 - $252,340
- Nashville, TN: $169,100 - $240,320
Benefits
- Comprehensive compensation and benefits package
About the Company
- Baker Tilly is a leading advisory, tax and assurance firm with a genuine coast-to-coast and global advantage.
- Baker Tilly Advisory Group, LP and Baker Tilly US, LLP provide professional services through an alternative practice structure.
- Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services.
- Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services.
- Baker Tilly is an independent member of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion.
- Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.
Equal Opportunity
- Baker Tilly is an equal opportunity/affirmative action employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.