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About the Role

The Digital Experience (Senior) Supervisor manages the end-to-end digital experience on the official website, focusing on planning, design, production, publication, and optimization. This role aims to maximize brand understanding, customer engagement, and demand generation in the Japanese market by enhancing the website and owned channels.

Responsibilities

Lead information architecture, page structure, wireframing, production progress, publication management, and ongoing optimization of special sites and brand management pages.
Design web experiences aligned with Brand Marketing strategy for owned digital initiatives.
Maintain a working understanding of HTML, CSS, CMS, and related technologies for minor fixes and agency direction.
Manage pre-launch QA, display checks, link checks, tracking tag verification, post-launch maintenance, and operations.
Collaborate with internal teams and external agencies from requirements gathering to issue resolution.
Identify website issues using quantitative data and drive improvements from hypothesis to verification.
Ensure consistent quality of digital expression and user experience by understanding brand guidelines, Japanese market insights, and relevant regulations.
Perform other related duties as deemed necessary.

Requirements

Foundational knowledge of brand marketing and communication design for owned channels.
Understanding of customer understanding, customer journey, and KPI design, measurement, and improvement cycles.
Practical knowledge of the full process of planning, designing, producing, publishing, and optimizing digital experiences.
Analytical ability to capture digital initiative results through data and drive improvements.
Project management skills to run multiple projects concurrently.
Ability to organize requirements and coordinate with internal and external stakeholders.
Skills in creating briefs for external agencies, progress management, direction, quality control, expectation management, and driving continuous improvement.
Ability to plan and structure content in line with business objectives and project KPIs.
Ability to write, edit, and proofread copy in Japanese.
English reading, writing, listening, and speaking skills for global team collaboration.
Experience building and operating websites using CMS/e-commerce platforms such as Salesforce.
Working knowledge of HTML/CSS sufficient to make fixes independently and provide direction to agencies.
Experience using data such as GA4 to drive effectiveness verification, issue identification, and improvement proposals and implementation.
Experience creating and reviewing wireframes using tools such as Figma is preferred.
Basic knowledge of, or experience with, simple image and design edits using tools such as Photoshop/Illustrator is a plus.
Experience in golf, sports, consumer goods, retail, e-commerce, or brand marketing is a plus.
Golf experience or knowledge is a plus.

Skills

HTML
CSS
CMS
GA4
Figma
Photoshop
Illustrator

Location

Office-based

Work Type

Full-time

Experience Level

At least 3 years of experience as a web director/producer, in digital marketing, marketing communications, brand marketing, or in website/landing page production and operations.
For the Senior Supervisor level, 5+ years of experience is preferred.
Experience leading planning, production, and operation of large-scale brand sites or campaign sites.
Experience managing multiple vendors and running multiple projects concurrently.

Education Level

Bachelor's degree in marketing, business administration, communications, media/information design, or a related field, or equivalent practical experience.

About the Company

TaylorMade Golf Company

Equal Opportunity

All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.