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About the Role

Adobe Creative is seeking a visionary Head of Campaigns to develop breakthrough ideas and enduring platforms for Adobe's most important global campaign work. This role involves shaping creative opportunities, campaign platforms, and central ideas, ensuring they translate into connected creative systems that support flagship storytelling and high-velocity creative at scale. You will build Adobe's internal campaign capability, ensuring strong internal points of view and that agency partners extend, rather than define, creative ambition.

Responsibilities

Originate and lead Adobe Creative's most important global campaign ideas and integrated creative platforms.
Define the central creative idea and campaign architecture from brief through launch, partnering with the Head of Copy on narrative and language and the Head of Design on visual expression.
Build ideas that connect Adobe's products with a meaningful point of view on creativity, culture and the future.
Ensure every campaign is grounded in a clear human tension, product truth and distinctive role for Adobe.
Develop platforms capable of supporting flagship storytelling, cultural participation and high-velocity creative.
Identify creative opportunities before they arrive as formal briefs.
Lead campaign development from early strategic territory through concept, production and launch.
Shape Adobe Creative's most visible global campaigns and product launches.
Partner with Content, Experiences and shared-service teams when campaign platforms extend into publishing, partnerships, talent or real-world moments.
Ensure ideas scale across channels and formats without losing their clarity, emotion or originality.
Partner with the Head of Design to turn breakthrough ideas into compelling visual worlds.
Partner with the Head of Copy to shape campaign narratives, scripts, headlines and language.
Partner with the Head of Brand to ensure campaigns stretch and advance Adobe's identity without fragmenting it.
Hold the campaign creative standard through production, adaptation and rollout.
Lead and develop Creative Directors, Associate Creative Directors and multidisciplinary concept teams.
Build a strong leadership bench and clear pathways for makers to grow.
Recruit exceptional creative talent with diverse perspectives, cultural intelligence and strong conceptual craft.
Create a culture of ambition, direct feedback, experimentation and creative generosity.
Keep senior creative leaders close to the ideas and the work.
Build flexible teams around the creative opportunity rather than traditional agency structures.
Develop new models for rapid concepting, prototyping and collaborative creative development.
Lead the creative relationship with Adobe's lead campaign agency and specialist creative partners for work commissioned by Adobe Creative.
Set the creative direction before external partners begin execution.
Ensure agencies amplify Adobe Creative's point of view rather than supplying one.
Partner with Production, Talent, Partnerships and other shared-service teams to select the right agencies, directors, creators, production companies and specialist collaborators for each opportunity.
Hold externally produced campaign work to the same creative standard as internal work.
Challenge safe, familiar or derivative thinking, regardless of where it originates.
Define Adobe Creative's point of view on how AI changes campaign development, creative exploration and production.
Build AI-native workflows that expand the range of ideas explored and accelerate prototyping without lowering the standard.
Establish principles for evaluating AI-assisted campaign work through originality, intention, cultural relevance and human authorship.
Define where AI can support scale and where human judgment and creative intervention remain essential.

Requirements

Award-winning creative leader who has built culturally influential campaigns for iconic brands.
Experience leading multidisciplinary teams.
Experience developing ideas that people remember, participate in and talk about.
You are a maker first.
You still concept, shape ideas and challenge the work in the room.
Your authority comes from the strength of ideas and your ability to make them better.

Skills

Campaign strategy
Creative direction
Brand identity
Visual expression
Copywriting
Narrative development
Team leadership
Agency management
AI integration in creative workflows
Conceptual thinking
Cultural relevance
Human authorship

Location

U.S. geographic markets

Work Type

Full-time

Experience Level

Senior leadership

Salary/Compensations

$128,100 -- $289,900 annually
$200,200 - $289,900 (California)
$200,200 - $289,900 (New York)

Benefits

Comprehensive benefits programs

About the Company

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
At Adobe, we believe that great ideas can come from anywhere in the organization.
The next big idea could be yours.
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.
Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Equal Opportunity

Adobe is proud to be an Equal Employment Opportunity employer.
We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.